At the end of the course, the student should be able to :
Have a global view of a company, and understand how interrelated the decisions taken at one moment and by a specific service (eg marketing) impact the rest of the company’s activities. This systemic perspective is not always so obvious for the students, and playing a business game with a real-world perspective will help them to that extent
No formal course, but a business game called “Global Challenge” edited by www.cesim.com. Students will play as teams and will have to be on campus during 4 full days to manage a virtual company. Professors ill be there to help them in taking their decisions. Computers willl be necessary (at least 2 per teams of 5 people)
