Establishment
Language of instruction
English
Teaching content
STRATEGY MANAGEMENT
This course occurs in the following program(s)
IESEG Degree - Programme Grande École
- Crédits ECTS: 2.00
Training officer(s)
L.PLE
Stakeholder(s)
LILLE : Christof Beuselinck, Adel Beldi, Jérémie Lefebvre, Yannick de Harlez, Antonio Giangreco, Loïc Plé , Benoît Roux , Chavi Chen
PARIS : Daniela Laurel Fois, Thierry Nadisic, Paulami Mitra, Jacques Angot, Alejandra Duenas, Patricia Elgoibar, Cather
PARIS : Daniela Laurel Fois, Thierry Nadisic, Paulami Mitra, Jacques Angot, Alejandra Duenas, Patricia Elgoibar, Cather
Présentation
Prerequisite
Given the school's curriculum, any student at the Master level in the school can play the game
Goal
At the end of the course, the student should be able to :
Have a global view of a company, and understand how interrelated the decisions taken at one moment and by a specific service (eg marketing) impact the rest of the company's activities. This systemic perspective is not always so obvious for the students, and playing a business game with a real-world perspective will help them to that extent
Have a global view of a company, and understand how interrelated the decisions taken at one moment and by a specific service (eg marketing) impact the rest of the company's activities. This systemic perspective is not always so obvious for the students, and playing a business game with a real-world perspective will help them to that extent
Presentation
No formal course, but a business game called "Global Challenge" edited by www.cesim.com. Students will play as teams and will have to be on campus during 4 full days to manage a virtual company. Professors ill be there to help them in taking their decisions. Computers willl be necessary (at least 2 per teams of 5 people)
Modalités
Forms of instruction
Total Work load : 40 hours - Students will have to work on a presentation and will have to prepare and work on their decisions for their virtual company outside class.
Evaluation
The course will be assessed through the results that the students will get in their universe when managing their company, and through a presentation that will take place on the last day of the business game.
Control type | Duration | Amount | Weighting |
---|---|---|---|
Autres | |||
Projet Individuel | 0,00 | 1 | 0,00 |
Rapport écrit | 0,00 | 1 | 50,00 |
exposé | |||
exposé | 0,25 | 1 | 50,00 |
TOTAL | 100,00 |
Ressources
Internet resources