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Establishment
Language of instruction
English
Teaching content
STRATEGY MANAGEMENT
This course occurs in the following program(s)
MSc in Accounting, Audit & Control
- Crédits ECTS:
MSc in Business Analysis & Consulting
- Crédits ECTS:
MSc in Finance
- Crédits ECTS:
Training officer(s)
K.TAMAYO
Stakeholder(s)
- Marion LAUWERS; Annabelle GLAIZE; Kristine TAMAYO; Dangkhoi PHAM
Présentation
Goal
At the end of the course, the student should be able to:
1. Understand how to design and implement a strategy for different kinds of markets
2. Improve their capability to interpret and forecast market situations and financial results and translate them into goal-oriented decisions
3. Learn to recognize the interactions among the various companies and external stakeholders in a complex and interrelated environment
1. Understand how to design and implement a strategy for different kinds of markets
2. Improve their capability to interpret and forecast market situations and financial results and translate them into goal-oriented decisions
3. Learn to recognize the interactions among the various companies and external stakeholders in a complex and interrelated environment
Presentation
In this business game, teams will develop and execute strategies for their simulated company operating in different markets with specific customer behavior, cost structures, and currency fluctuations. They will be required, in several rounds of the game, to make operational decisions and overcome various business challenges.
Modalités
Organization
| Type | Amount of time | Comment | |
|---|---|---|---|
| Présentiel | |||
| Travaux dirigés | 5,00 | Simulated business environment (game played in groups) | |
| Coaching | 15,00 | ||
| Autoformation | |||
| Lecture du manuel de référence | 10,00 | ||
| Recherche | 15,00 | ||
| Travail personnel | |||
| Individual Project | 10,00 | Preparation of written business analysis and strategy | |
| Charge de travail personnel indicative | 20,00 | ||
| Overall student workload | 75,00 | ||
Evaluation
The course will be assessed based on a combination of the group's business results during the simulated business game, as well as written analysis and prresentation of their strategy, assessed through the quality of the reports they will be required to submit.
| Control type | Duration | Amount | Weighting |
|---|---|---|---|
| Autres | |||
| Etude de cas | 16,00 | 1 | 40,00 |
| Projet Collectif | 3,00 | 1 | 40,00 |
| Rapport écrit | 1,00 | 1 | 20,00 |
| TOTAL | 100,00 | ||
Ressources
Internet resources