BUSINESS GAME

Code Cours
2324-IÉSEG-PGP1S2-STR-PGPCI01UE
Langue d'enseignement
English
Matières
STRATEGY MANAGEMENT
Ce cours apparaît dans les formation(s) suivante(s)
Responsable(s)
K.TAMAYO
Intervenant(s)
- Marion LAUWERS; Annabelle GLAIZE; Kristine TAMAYO; Dangkhoi PHAM
Niveau
Post-Graduate Program
Année de formation
Période

Présentation

Objectifs
At the end of the course, the student should be able to:
1. Understand how to design and implement a strategy for different kinds of markets
2. Improve their capability to interpret and forecast market situations and financial results and translate them into goal-oriented decisions
3. Learn to recognize the interactions among the various companies and external stakeholders in a complex and interrelated environment
Présentation
In this business game, teams will develop and execute strategies for their simulated company operating in different markets with specific customer behavior, cost structures, and currency fluctuations. They will be required, in several rounds of the game, to make operational decisions and overcome various business challenges.

Modalités

Organisation
Type Amount of time Comment
Présentiel
Travaux dirigés 5,00 Simulated business environment (game played in groups)
Coaching 15,00
Autoformation
Lecture du manuel de référence 10,00
Recherche 15,00
Travail personnel
Individual Project 10,00 Preparation of written business analysis and strategy
Charge de travail personnel indicative 20,00
Overall student workload 75,00
Évaluation
The course will be assessed based on a combination of the group's business results during the simulated business game, as well as written analysis and prresentation of their strategy, assessed through the quality of the reports they will be required to submit.
Control type Duration Amount Weighting
Autres
Etude de cas 16,00 1 40,00
Projet Collectif 3,00 1 40,00
Rapport écrit 1,00 1 20,00
TOTAL 100,00

Ressources

Ressources Internet