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Establishment
Language of instruction
English
Teaching content
STRATEGY MANAGEMENT
This course occurs in the following program(s)
Bachelor in International Business
- Crédits ECTS: 2.00
Training officer(s)
H.EL ASRAOUI
Stakeholder(s)
Hassan EL ASRAOUI
Kristine TAMAYO
Kristine TAMAYO
Présentation
Prerequisite
BIB core courses in the 1st year
Goal
- Have a holistic view of business operations including marketing, sales, human resource management, capacity management, investments, and service quality.
- Develop an improved understanding and command of business fundamentals.
- Practice fact-based and market-driven decision-making in a services environment.
- Enhance business analytical skills and address implications of business decisions on various key performance indicators.
- Improve overall skills in communication, teamwork, and problem solving, as well as develop competitive spirits in a dynamically evolving marketplace.
- Develop an improved understanding and command of business fundamentals.
- Practice fact-based and market-driven decision-making in a services environment.
- Enhance business analytical skills and address implications of business decisions on various key performance indicators.
- Improve overall skills in communication, teamwork, and problem solving, as well as develop competitive spirits in a dynamically evolving marketplace.
Presentation
Cesim OnService simulation is designed to give students practical experience in managing various aspects of a small business in a service business environment.
The teams’ goal is to manage the operating, market, and financial performance of a service business in a competitive market with seasonal variations in demand and economic conditions.
The teams’ goal is to manage the operating, market, and financial performance of a service business in a competitive market with seasonal variations in demand and economic conditions.
Modalités
Organization
| Type | Amount of time | Comment | |
|---|---|---|---|
| Présentiel | |||
| Cours interactif | 16,00 | in class presence and gameplay | |
| Autoformation | |||
| E-Learning | 10,00 | pre-game preparation (familiarization with game platform) | |
| Travail personnel | |||
| Group Project | 10,00 | preparation for post-game presentation | |
| Charge de travail personnel indicative | 14,00 | game analysis (post-round strategy formulation) | |
| Overall student workload | 50,00 | ||
Evaluation
The course assessment consists of three main components: (1) game performance; (2) team presentation; and (3) group strategy report.
| Control type | Duration | Amount | Weighting |
|---|---|---|---|
| Autres | |||
| Projet Collectif | 0,00 | 1 | 40,00 |
| Rapport écrit | 0,00 | 1 | 20,00 |
| exposé | |||
| exposé | 0,00 | 1 | 40,00 |
| TOTAL | 100,00 | ||
Ressources
Internet resources