Établissement
Langue d'enseignement
English
Matières
STRATEGY MANAGEMENT
Ce cours apparaît dans les formation(s) suivante(s)
Bachelor in International Business
- Crédits ECTS: 2.00
Responsable(s)
H.EL ASRAOUI
Intervenant(s)
Hassan EL ASRAOUI
Kristine TAMAYO
Kristine TAMAYO
Présentation
Prérequis
BIB core courses in the 1st year
Objectifs
- Have a holistic view of business operations including marketing, sales, human resource management, capacity management, investments, and service quality.
- Develop an improved understanding and command of business fundamentals.
- Practice fact-based and market-driven decision-making in a services environment.
- Enhance business analytical skills and address implications of business decisions on various key performance indicators.
- Improve overall skills in communication, teamwork, and problem solving, as well as develop competitive spirits in a dynamically evolving marketplace.
- Develop an improved understanding and command of business fundamentals.
- Practice fact-based and market-driven decision-making in a services environment.
- Enhance business analytical skills and address implications of business decisions on various key performance indicators.
- Improve overall skills in communication, teamwork, and problem solving, as well as develop competitive spirits in a dynamically evolving marketplace.
Présentation
Cesim OnService simulation is designed to give students practical experience in managing various aspects of a small business in a service business environment.
The teams’ goal is to manage the operating, market, and financial performance of a service business in a competitive market with seasonal variations in demand and economic conditions.
The teams’ goal is to manage the operating, market, and financial performance of a service business in a competitive market with seasonal variations in demand and economic conditions.
Modalités
Organisation
Type | Amount of time | Comment | |
---|---|---|---|
Présentiel | |||
Cours interactif | 16,00 | in class presence and gameplay | |
Autoformation | |||
E-Learning | 10,00 | pre-game preparation (familiarization with game platform) | |
Travail personnel | |||
Group Project | 10,00 | preparation for post-game presentation | |
Charge de travail personnel indicative | 14,00 | game analysis (post-round strategy formulation) | |
Overall student workload | 50,00 |
Évaluation
The course assessment consists of three main components: (1) game performance; (2) team presentation; and (3) group strategy report.
Control type | Duration | Amount | Weighting |
---|---|---|---|
Autres | |||
Projet Collectif | 0,00 | 1 | 40,00 |
Rapport écrit | 0,00 | 1 | 20,00 |
exposé | |||
exposé | 0,00 | 1 | 40,00 |
TOTAL | 100,00 |
Ressources
Ressources Internet