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Establishment
Language of instruction
English
Teaching content
MARKETING
This course occurs in the following program(s)
IESEG Degree - Programme Grande École
- Crédits ECTS: 2.00
Training officer(s)
R.CADARIO
Stakeholder(s)
Romain Cadario
Présentation
Prerequisite
Students are not required to have taken preliminary courses in marketing.
Goal
At the end of the course, the student should be able to :
- Better understand what makes great oral & written presentations
- Make better structured presentations (storytelling)
- Make better visual presentations (data visualization)
- Better understand what makes great oral & written presentations
- Make better structured presentations (storytelling)
- Make better visual presentations (data visualization)
Presentation
How to better convince your audience using written or oral presentations? This course aims at developing a toolbox of skills in terms of persuasive communication.
The course is organized in two different yet mutually interconnected aspects: storytelling, or the power to better structure your presentation; and data visualization, or the power to easily communicate complicated data through simple visual tools. Three takeaways:
- Practice-oriented course: Students will be asked to put the tools into practice in several oral and written presentations.
- Multiple business settings: The course will focus on different settings such as success story, investment pitch, new product launch, decision-making, etc.
- Multiple software/tools: We will discover or rediscover several presentation and infographic tools such as Powerpoint, Prezi, Canva, Piktochart, Overleaf, etc.
The course is organized in two different yet mutually interconnected aspects: storytelling, or the power to better structure your presentation; and data visualization, or the power to easily communicate complicated data through simple visual tools. Three takeaways:
- Practice-oriented course: Students will be asked to put the tools into practice in several oral and written presentations.
- Multiple business settings: The course will focus on different settings such as success story, investment pitch, new product launch, decision-making, etc.
- Multiple software/tools: We will discover or rediscover several presentation and infographic tools such as Powerpoint, Prezi, Canva, Piktochart, Overleaf, etc.
Modalités
Organization
| Type | Amount of time | Comment | |
|---|---|---|---|
| Présentiel | |||
| Cours interactif | 16,00 | Interactive seesions and in-class exercices. | |
| Travail personnel | |||
| Group Project | 24,00 | Group projects | |
| Charge de travail personnel indicative | 10,00 | ||
| Overall student workload | 50,00 | ||
Evaluation
The assessment is based on five criteria :
- Active participation in class (taking into account attendance and ponctuality),
- Cases to be read and analyzed prior to each class
- Group presentations
- Individual assignment
- Individual project
- Active participation in class (taking into account attendance and ponctuality),
- Cases to be read and analyzed prior to each class
- Group presentations
- Individual assignment
- Individual project
| Control type | Duration | Amount | Weighting |
|---|---|---|---|
| Contrôle continu | |||
| Présentation orale | 0,00 | 0 | 60,00 |
| Participation | 0,00 | 0 | 10,00 |
| Examen (final) | |||
| Examen écrit | 0,00 | 0 | 30,00 |
| TOTAL | 100,00 | ||