Établissement
Langue d'enseignement
English
Matières
MARKETING
Ce cours apparaît dans les formation(s) suivante(s)
Diplôme IÉSEG (Bac +5) Programme Grande École
- Crédits ECTS: 2.00
Responsable(s)
R.CADARIO
Intervenant(s)
Romain Cadario
Présentation
Prérequis
Students are not required to have taken preliminary courses in marketing.
Objectifs
At the end of the course, the student should be able to :
- Better understand what makes great oral & written presentations
- Make better structured presentations (storytelling)
- Make better visual presentations (data visualization)
- Better understand what makes great oral & written presentations
- Make better structured presentations (storytelling)
- Make better visual presentations (data visualization)
Présentation
How to better convince your audience using written or oral presentations? This course aims at developing a toolbox of skills in terms of persuasive communication.
The course is organized in two different yet mutually interconnected aspects: storytelling, or the power to better structure your presentation; and data visualization, or the power to easily communicate complicated data through simple visual tools. Three takeaways:
- Practice-oriented course: Students will be asked to put the tools into practice in several oral and written presentations.
- Multiple business settings: The course will focus on different settings such as success story, investment pitch, new product launch, decision-making, etc.
- Multiple software/tools: We will discover or rediscover several presentation and infographic tools such as Powerpoint, Prezi, Canva, Piktochart, Overleaf, etc.
The course is organized in two different yet mutually interconnected aspects: storytelling, or the power to better structure your presentation; and data visualization, or the power to easily communicate complicated data through simple visual tools. Three takeaways:
- Practice-oriented course: Students will be asked to put the tools into practice in several oral and written presentations.
- Multiple business settings: The course will focus on different settings such as success story, investment pitch, new product launch, decision-making, etc.
- Multiple software/tools: We will discover or rediscover several presentation and infographic tools such as Powerpoint, Prezi, Canva, Piktochart, Overleaf, etc.
Modalités
Organisation
Type | Amount of time | Comment | |
---|---|---|---|
Présentiel | |||
Cours interactif | 16,00 | Interactive seesions and in-class exercices. | |
Travail personnel | |||
Group Project | 24,00 | Group projects | |
Charge de travail personnel indicative | 10,00 | ||
Overall student workload | 50,00 |
Évaluation
The assessment is based on five criteria :
- Active participation in class (taking into account attendance and ponctuality),
- Cases to be read and analyzed prior to each class
- Group presentations
- Individual assignment
- Individual project
- Active participation in class (taking into account attendance and ponctuality),
- Cases to be read and analyzed prior to each class
- Group presentations
- Individual assignment
- Individual project
Control type | Duration | Amount | Weighting |
---|---|---|---|
Contrôle continu | |||
Présentation orale | 0,00 | 0 | 60,00 |
Participation | 0,00 | 0 | 10,00 |
Examen (final) | |||
Examen écrit | 0,00 | 0 | 30,00 |
TOTAL | 100,00 |