News
Our Degree Programs
Establishment
Language of instruction
English
Teaching content
STRATEGY MANAGEMENT
Training officer(s)
C.ARCHAMBAULT
Stakeholder(s)
C.ARCHAMBAULT
Présentation
Prerequisite
This is a foundation course in strategy which introduces the main concepts of strategy analysis, choice and implementation. Business Observation from year 1 is a helpful course as a preparation for this course.
Goal
Define and understand the concept of strategy
• Identify and evaluate the key strategic choices available to organizations
• Demonstrate and raise awareness of the main issues involved in managing strategically
• Understand & apply relevant theoretical concepts and frameworks of strategic management to organizations
Demonstrate an ability to think critically and assess strategic performance in the light of high ethical standards
• Identify and evaluate the key strategic choices available to organizations
• Demonstrate and raise awareness of the main issues involved in managing strategically
• Understand & apply relevant theoretical concepts and frameworks of strategic management to organizations
Demonstrate an ability to think critically and assess strategic performance in the light of high ethical standards
Presentation
Sessions Title Topics
1 An introduction to strategy Definition, Mission/vision
Strategic Segmentation
2 Diagnostic External environment
Internal analysis
3 Strategic choices Generic strategies
BM / Blue Ocean
Corporate Strategy
4 Contemporary issues in Strategy
Strategy implementation
Platform strategies
1 An introduction to strategy Definition, Mission/vision
Strategic Segmentation
2 Diagnostic External environment
Internal analysis
3 Strategic choices Generic strategies
BM / Blue Ocean
Corporate Strategy
4 Contemporary issues in Strategy
Strategy implementation
Platform strategies
Modalités
Organization
| Type | Amount of time | Comment | |
|---|---|---|---|
| Présentiel | |||
| Cours interactif | 16,00 | ||
| Autoformation | |||
| Lecture du manuel de référence | 16,00 | ||
| Travail personnel | |||
| Group Project | 15,00 | ||
| Overall student workload | 47,00 | ||
Evaluation
Final exam - 50%
Individual in-class participation - 20%
Group projects - 30%
Individual in-class participation - 20%
Group projects - 30%
| Control type | Duration | Amount | Weighting |
|---|---|---|---|
| Contrôle continu | |||
| Participation | 16,00 | 1 | 20,00 |
| Examen (final) | |||
| Examen écrit | 3,00 | 1 | 50,00 |
| Autres | |||
| Projet Collectif | 0,00 | 2 | 30,00 |
| TOTAL | 100,00 | ||
Ressources
Bibliography
An edited collection of texts will be provided at the beginning of the course. Readings will be suggested. -