Établissement
Langue d'enseignement
English
Matières
STRATEGY MANAGEMENT
Responsable(s)
C.ARCHAMBAULT
Intervenant(s)
C.ARCHAMBAULT
Présentation
Prérequis
This is a foundation course in strategy which introduces the main concepts of strategy analysis, choice and implementation. Business Observation from year 1 is a helpful course as a preparation for this course.
Objectifs
Define and understand the concept of strategy
• Identify and evaluate the key strategic choices available to organizations
• Demonstrate and raise awareness of the main issues involved in managing strategically
• Understand & apply relevant theoretical concepts and frameworks of strategic management to organizations
Demonstrate an ability to think critically and assess strategic performance in the light of high ethical standards
• Identify and evaluate the key strategic choices available to organizations
• Demonstrate and raise awareness of the main issues involved in managing strategically
• Understand & apply relevant theoretical concepts and frameworks of strategic management to organizations
Demonstrate an ability to think critically and assess strategic performance in the light of high ethical standards
Présentation
Sessions Title Topics
1 An introduction to strategy Definition, Mission/vision
Strategic Segmentation
2 Diagnostic External environment
Internal analysis
3 Strategic choices Generic strategies
BM / Blue Ocean
Corporate Strategy
4 Contemporary issues in Strategy
Strategy implementation
Platform strategies
1 An introduction to strategy Definition, Mission/vision
Strategic Segmentation
2 Diagnostic External environment
Internal analysis
3 Strategic choices Generic strategies
BM / Blue Ocean
Corporate Strategy
4 Contemporary issues in Strategy
Strategy implementation
Platform strategies
Modalités
Organisation
Type | Amount of time | Comment | |
---|---|---|---|
Présentiel | |||
Cours interactif | 16,00 | ||
Autoformation | |||
Lecture du manuel de référence | 16,00 | ||
Travail personnel | |||
Group Project | 15,00 | ||
Overall student workload | 47,00 |
Évaluation
Final exam - 50%
Individual in-class participation - 20%
Group projects - 30%
Individual in-class participation - 20%
Group projects - 30%
Control type | Duration | Amount | Weighting |
---|---|---|---|
Contrôle continu | |||
Participation | 16,00 | 1 | 20,00 |
Examen (final) | |||
Examen écrit | 3,00 | 1 | 50,00 |
Autres | |||
Projet Collectif | 0,00 | 2 | 30,00 |
TOTAL | 100,00 |
Ressources
Bibliographie
An edited collection of texts will be provided at the beginning of the course. Readings will be suggested. -