Establishment
Language of instruction
English
Teaching content
INTERNATIONAL BUSINESS
Training officer(s)
H.EL ASRAOUI
Stakeholder(s)
DELEPOUVE Emmanuel
Présentation
Prerequisite
- Knowledge of main theories of liberalism and international free trade
- Marketing Strategy (SWOT,…)
- Conversational & Business English
- Team work
- Marketing Strategy (SWOT,…)
- Conversational & Business English
- Team work
Goal
At the end of the course, the student should be able to:
- 5.C Employ state-of-the-art management techniques
- Understand the history and origins of international trade
- Have a good knowledge of the evolution of international organizations
- Be able to identify the range of current structures applicable for international business
- Understand the opportunities and obstacles to international trade
- Be able to anticipate impact of international context on a Marketing Strategy
- Have in mind a few business cases of international successes and failures
- 5.C Employ state-of-the-art management techniques
- Understand the history and origins of international trade
- Have a good knowledge of the evolution of international organizations
- Be able to identify the range of current structures applicable for international business
- Understand the opportunities and obstacles to international trade
- Be able to anticipate impact of international context on a Marketing Strategy
- Have in mind a few business cases of international successes and failures
Presentation
1/ CONCEPTS - Origins / Theories of International Trade / World Trade organizations / Typology of international business structures / Rise and features of multinationals
2/ HOW STRATEGY AND MANAGEMENT ADJUST TO INTERNATIONAL MARKETS - Strategy - Culture & HR - Finance & Marketing
3/ RISKS & OPERATIONS - Risk Management / Logistics / Focus on major international failures / SME & international development / What is the future of international trade ?
4/ WHAT IS THE FUTURE OF INTERNATIONAL TRADE : new threats / lack of alternatives / from worst-case to best -case scenario / solutions ?
2/ HOW STRATEGY AND MANAGEMENT ADJUST TO INTERNATIONAL MARKETS - Strategy - Culture & HR - Finance & Marketing
3/ RISKS & OPERATIONS - Risk Management / Logistics / Focus on major international failures / SME & international development / What is the future of international trade ?
4/ WHAT IS THE FUTURE OF INTERNATIONAL TRADE : new threats / lack of alternatives / from worst-case to best -case scenario / solutions ?
Modalités
Organization
Type | Amount of time | Comment | |
---|---|---|---|
Présentiel | |||
Cours interactif | 16,00 | ||
Autoformation | |||
Lecture du manuel de référence | 2,00 | ||
Recherche | 10,00 | ||
Travail personnel | |||
Group Project | 10,00 | ||
Charge de travail personnel indicative | 12,00 | ||
Overall student workload | 50,00 |
Evaluation
50% Group Project based on Business Case Study
50% Oral Academic Defense of Group Project 20 to 30'
50% Oral Academic Defense of Group Project 20 to 30'
Control type | Duration | Amount | Weighting |
---|---|---|---|
Autres | |||
Projet Collectif | 10,00 | 1 | 50,00 |
Contrôle continu | |||
Présentation orale | 0,30 | 1 | 50,00 |
TOTAL | 100,00 |