Actualités et agenda
Nos formations
Établissement
Langue d'enseignement
English
Matières
INTERNATIONAL BUSINESS
Responsable(s)
H.EL ASRAOUI
Intervenant(s)
DELEPOUVE Emmanuel
Présentation
Prérequis
- Knowledge of main theories of liberalism and international free trade
- Marketing Strategy (SWOT,…)
- Conversational & Business English
- Team work
- Marketing Strategy (SWOT,…)
- Conversational & Business English
- Team work
Objectifs
At the end of the course, the student should be able to:
- 5.C Employ state-of-the-art management techniques
- Understand the history and origins of international trade
- Have a good knowledge of the evolution of international organizations
- Be able to identify the range of current structures applicable for international business
- Understand the opportunities and obstacles to international trade
- Be able to anticipate impact of international context on a Marketing Strategy
- Have in mind a few business cases of international successes and failures
- 5.C Employ state-of-the-art management techniques
- Understand the history and origins of international trade
- Have a good knowledge of the evolution of international organizations
- Be able to identify the range of current structures applicable for international business
- Understand the opportunities and obstacles to international trade
- Be able to anticipate impact of international context on a Marketing Strategy
- Have in mind a few business cases of international successes and failures
Présentation
1/ CONCEPTS - Origins / Theories of International Trade / World Trade organizations / Typology of international business structures / Rise and features of multinationals
2/ HOW STRATEGY AND MANAGEMENT ADJUST TO INTERNATIONAL MARKETS - Strategy - Culture & HR - Finance & Marketing
3/ RISKS & OPERATIONS - Risk Management / Logistics / Focus on major international failures / SME & international development / What is the future of international trade ?
4/ WHAT IS THE FUTURE OF INTERNATIONAL TRADE : new threats / lack of alternatives / from worst-case to best -case scenario / solutions ?
2/ HOW STRATEGY AND MANAGEMENT ADJUST TO INTERNATIONAL MARKETS - Strategy - Culture & HR - Finance & Marketing
3/ RISKS & OPERATIONS - Risk Management / Logistics / Focus on major international failures / SME & international development / What is the future of international trade ?
4/ WHAT IS THE FUTURE OF INTERNATIONAL TRADE : new threats / lack of alternatives / from worst-case to best -case scenario / solutions ?
Modalités
Organisation
| Type | Amount of time | Comment | |
|---|---|---|---|
| Présentiel | |||
| Cours interactif | 16,00 | ||
| Autoformation | |||
| Lecture du manuel de référence | 2,00 | ||
| Recherche | 10,00 | ||
| Travail personnel | |||
| Group Project | 10,00 | ||
| Charge de travail personnel indicative | 12,00 | ||
| Overall student workload | 50,00 | ||
Évaluation
50% Group Project based on Business Case Study
50% Oral Academic Defense of Group Project 20 to 30'
50% Oral Academic Defense of Group Project 20 to 30'
| Control type | Duration | Amount | Weighting |
|---|---|---|---|
| Autres | |||
| Projet Collectif | 10,00 | 1 | 50,00 |
| Contrôle continu | |||
| Présentation orale | 0,30 | 1 | 50,00 |
| TOTAL | 100,00 | ||