Establishment
Language of instruction
English
Teaching content
MARKETING
Training officer(s)
G.DE KERVILER
Stakeholder(s)
MARTEL Eric
Présentation
Prerequisite
Students should have some general knowledge marketing basics.
Know how to do a Business Plan.
Know how to do a Business Plan.
Goal
At the end of the course, the student should be able to:
Understand the evolution of IOT.
Understand all the relevant aspects of the design of services for the Internet of Things
Propose a project of a new service or product based on the Internet of Things.
Understand e-business strategy and implement a marketing strategy especially for IOT.
* General objectives:
5.B Construct expert knowledge from cutting-edge information
3.B Propose creative solutions within an organization
Understand the evolution of IOT.
Understand all the relevant aspects of the design of services for the Internet of Things
Propose a project of a new service or product based on the Internet of Things.
Understand e-business strategy and implement a marketing strategy especially for IOT.
* General objectives:
5.B Construct expert knowledge from cutting-edge information
3.B Propose creative solutions within an organization
Presentation
*The Internet of things : a new emerging sector
*IOT : B2B and B2C strategies
*IOT Design
*IOT Funding
*IOT : B2B and B2C strategies
*IOT Design
*IOT Funding
Modalités
Organization
Type | Amount of time | Comment | |
---|---|---|---|
Présentiel | |||
Coaching | 10,00 | ||
Cours interactif | 3,00 | ||
Cours magistral | 3,00 | ||
Autoformation | |||
Recherche | 8,00 | ||
Travail personnel | |||
Group Project | 26,00 | ||
Overall student workload | 50,00 |
Evaluation
Control type | Duration | Amount | Weighting |
---|---|---|---|
Contrôle continu | |||
Participation | 15,00 | 0 | 25,00 |
QCM | 0,33 | 0 | 25,00 |
Autres | |||
Projet Collectif | 0,66 | 0 | 50,00 |
TOTAL | 100,00 |
Ressources
Bibliography
• Enterprise IoT: Strategies and Best Practices for Connected Products and Services (2016) Dirk Slama, Frank Puhlmann, Jim Morrish, Rishi M Bhatnagar, O’Reilly. -
• Internet of Things: Principles and Paradigms (2016) Rajkumar Buyya, Amir Vahid Dastjerdi, Morgan Kaufmann -
• Rowland, C., Goodman, E., Charlier, M., Light, A., & Lui, A. (2015). Designing Connected Products: UX for the Consumer Internet of Things. O’Reilly Media. -
• The Amazon Way on IoT: 10 Principles for Every Leader from the World's Leading Internet of Things Strategies (2016) John Rossman , Clyde Hill Publications. -
• Internet of Things: Principles and Paradigms (2016) Rajkumar Buyya, Amir Vahid Dastjerdi, Morgan Kaufmann -
• Rowland, C., Goodman, E., Charlier, M., Light, A., & Lui, A. (2015). Designing Connected Products: UX for the Consumer Internet of Things. O’Reilly Media. -
• The Amazon Way on IoT: 10 Principles for Every Leader from the World's Leading Internet of Things Strategies (2016) John Rossman , Clyde Hill Publications. -