Actualités et agenda
Nos formations
Établissement
Langue d'enseignement
English
Matières
MARKETING
Responsable(s)
G.DE KERVILER
Intervenant(s)
MARTEL Eric
Présentation
Prérequis
Students should have some general knowledge marketing basics.
Know how to do a Business Plan.
Know how to do a Business Plan.
Objectifs
At the end of the course, the student should be able to:
Understand the evolution of IOT.
Understand all the relevant aspects of the design of services for the Internet of Things
Propose a project of a new service or product based on the Internet of Things.
Understand e-business strategy and implement a marketing strategy especially for IOT.
* General objectives:
5.B Construct expert knowledge from cutting-edge information
3.B Propose creative solutions within an organization
Understand the evolution of IOT.
Understand all the relevant aspects of the design of services for the Internet of Things
Propose a project of a new service or product based on the Internet of Things.
Understand e-business strategy and implement a marketing strategy especially for IOT.
* General objectives:
5.B Construct expert knowledge from cutting-edge information
3.B Propose creative solutions within an organization
Présentation
*The Internet of things : a new emerging sector
*IOT : B2B and B2C strategies
*IOT Design
*IOT Funding
*IOT : B2B and B2C strategies
*IOT Design
*IOT Funding
Modalités
Organisation
| Type | Amount of time | Comment | |
|---|---|---|---|
| Présentiel | |||
| Coaching | 10,00 | ||
| Cours interactif | 3,00 | ||
| Cours magistral | 3,00 | ||
| Autoformation | |||
| Recherche | 8,00 | ||
| Travail personnel | |||
| Group Project | 26,00 | ||
| Overall student workload | 50,00 | ||
Évaluation
| Control type | Duration | Amount | Weighting |
|---|---|---|---|
| Contrôle continu | |||
| Participation | 15,00 | 0 | 25,00 |
| QCM | 0,33 | 0 | 25,00 |
| Autres | |||
| Projet Collectif | 0,66 | 0 | 50,00 |
| TOTAL | 100,00 | ||
Ressources
Bibliographie
• Enterprise IoT: Strategies and Best Practices for Connected Products and Services (2016) Dirk Slama, Frank Puhlmann, Jim Morrish, Rishi M Bhatnagar, O’Reilly. -
• Internet of Things: Principles and Paradigms (2016) Rajkumar Buyya, Amir Vahid Dastjerdi, Morgan Kaufmann -
• Rowland, C., Goodman, E., Charlier, M., Light, A., & Lui, A. (2015). Designing Connected Products: UX for the Consumer Internet of Things. O’Reilly Media. -
• The Amazon Way on IoT: 10 Principles for Every Leader from the World's Leading Internet of Things Strategies (2016) John Rossman , Clyde Hill Publications. -
• Internet of Things: Principles and Paradigms (2016) Rajkumar Buyya, Amir Vahid Dastjerdi, Morgan Kaufmann -
• Rowland, C., Goodman, E., Charlier, M., Light, A., & Lui, A. (2015). Designing Connected Products: UX for the Consumer Internet of Things. O’Reilly Media. -
• The Amazon Way on IoT: 10 Principles for Every Leader from the World's Leading Internet of Things Strategies (2016) John Rossman , Clyde Hill Publications. -