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Establishment
Language of instruction
English
Teaching content
MARKETING
Training officer(s)
T.LECLERCQ, Y.DEMOTTA
Stakeholder(s)
Y.DEMOTTA
Présentation
Prerequisite
None
Goal
At the end of the course, the student should be able to:
• Explan the role of marketing in enhancing ecological, social, and economic outcomes
• Describe sustainable consumption behavior and factors that influence it
• Evaluate an existing marketing strategy from the perspective of sustainability
• Provide a set of marketing recommendations for firms to contribute to a sustainable world
• Explan the role of marketing in enhancing ecological, social, and economic outcomes
• Describe sustainable consumption behavior and factors that influence it
• Evaluate an existing marketing strategy from the perspective of sustainability
• Provide a set of marketing recommendations for firms to contribute to a sustainable world
Presentation
Course topics include (but not be limited to) the following themes, focusing on sustainability-driven marketing practices:
• Understanding the marketplace and consumers
• Designing marketing strategy and marketing mix
• Ensuring environmental and societal wellbeing
• Understanding the marketplace and consumers
• Designing marketing strategy and marketing mix
• Ensuring environmental and societal wellbeing
Modalités
Organization
| Type | Amount of time | Comment | |
|---|---|---|---|
| Présentiel | |||
| Cours interactif | 16,00 | This course will involve interaction in the form of class discussion and presentation. Active participation is required. | |
| Autoformation | |||
| Lecture du manuel de référence | 6,00 | Reading material will be assigned for class discussions. | |
| Travail personnel | |||
| Group Project | 8,00 | Students will work on a group project and present it in class. | |
| Individual Project | 6,00 | Students will individually write a report, which will be due one week after the last day of the course. | |
| Overall student workload | 36,00 | ||
Evaluation
| Control type | Duration | Amount | Weighting |
|---|---|---|---|
| Contrôle continu | |||
| Participation | 0,00 | 0 | 20,00 |
| Autres | |||
| Projet Collectif | 0,00 | 0 | 40,00 |
| Projet Individuel | 0,00 | 0 | 40,00 |
| TOTAL | 100,00 | ||
Ressources
Bibliography
There is no required textbook. -
The recommended (not required) book is: "Sustainability Marketing: A Global Perspective" by Belz and Peattie, Wiley -
The recommended (not required) book is: "Sustainability Marketing: A Global Perspective" by Belz and Peattie, Wiley -