Actualités et agenda
Nos formations
Établissement
Langue d'enseignement
English
Matières
MARKETING
Responsable(s)
T.LECLERCQ, Y.DEMOTTA
Intervenant(s)
Y.DEMOTTA
Présentation
Prérequis
None
Objectifs
At the end of the course, the student should be able to:
• Explan the role of marketing in enhancing ecological, social, and economic outcomes
• Describe sustainable consumption behavior and factors that influence it
• Evaluate an existing marketing strategy from the perspective of sustainability
• Provide a set of marketing recommendations for firms to contribute to a sustainable world
• Explan the role of marketing in enhancing ecological, social, and economic outcomes
• Describe sustainable consumption behavior and factors that influence it
• Evaluate an existing marketing strategy from the perspective of sustainability
• Provide a set of marketing recommendations for firms to contribute to a sustainable world
Présentation
Course topics include (but not be limited to) the following themes, focusing on sustainability-driven marketing practices:
• Understanding the marketplace and consumers
• Designing marketing strategy and marketing mix
• Ensuring environmental and societal wellbeing
• Understanding the marketplace and consumers
• Designing marketing strategy and marketing mix
• Ensuring environmental and societal wellbeing
Modalités
Organisation
| Type | Amount of time | Comment | |
|---|---|---|---|
| Présentiel | |||
| Cours interactif | 16,00 | This course will involve interaction in the form of class discussion and presentation. Active participation is required. | |
| Autoformation | |||
| Lecture du manuel de référence | 6,00 | Reading material will be assigned for class discussions. | |
| Travail personnel | |||
| Group Project | 8,00 | Students will work on a group project and present it in class. | |
| Individual Project | 6,00 | Students will individually write a report, which will be due one week after the last day of the course. | |
| Overall student workload | 36,00 | ||
Évaluation
| Control type | Duration | Amount | Weighting |
|---|---|---|---|
| Contrôle continu | |||
| Participation | 0,00 | 0 | 20,00 |
| Autres | |||
| Projet Collectif | 0,00 | 0 | 40,00 |
| Projet Individuel | 0,00 | 0 | 40,00 |
| TOTAL | 100,00 | ||
Ressources
Bibliographie
There is no required textbook. -
The recommended (not required) book is: "Sustainability Marketing: A Global Perspective" by Belz and Peattie, Wiley -
The recommended (not required) book is: "Sustainability Marketing: A Global Perspective" by Belz and Peattie, Wiley -