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Our Degree Programs
Establishment
Language of instruction
English
Teaching content
MARKETING
Training officer(s)
Y.MOYSAN
Stakeholder(s)
Thibaud PROUVEUR
Présentation
Prerequisite
The students shouf have basic technical knowledge about data plateform, understand how to collect, stock, analyse and distribute data.
Goal
Design an end to end IoT project
Define a succesful mobile marketing campaign
Acquire technical knowledge on IoT & Data platform
Create value from data
Define a succesful mobile marketing campaign
Acquire technical knowledge on IoT & Data platform
Create value from data
Presentation
1/ Overview of the IoT value chain
2/ Review of the market actors and positioning
3/ New business models / Sectors created
Mobile marketing
4/ Added value of mobile marketing
5/ Possibilites of locations based marketing
2/ Review of the market actors and positioning
3/ New business models / Sectors created
Mobile marketing
4/ Added value of mobile marketing
5/ Possibilites of locations based marketing
Modalités
Organization
| Type | Amount of time | Comment | |
|---|---|---|---|
| Présentiel | |||
| Cours interactif | 4,00 | ||
| Travaux dirigés | 8,00 | ||
| Autoformation | |||
| Lecture du manuel de référence | 4,00 | ||
| Travail personnel | |||
| Group Project | 6,00 | ||
| Overall student workload | 22,00 | ||
Evaluation
This assesment will be based on a MCQ, the group project and its presentation
| Control type | Duration | Amount | Weighting |
|---|---|---|---|
| Examen (final) | |||
| QCM | 0,50 | 1 | 30,00 |
| Autres | |||
| Projet Collectif | 1,00 | 1 | 50,00 |
| Soutenance orale | 1,00 | 1 | 20,00 |
| TOTAL | 100,00 | ||