Actualités et agenda
Nos formations
Établissement
Langue d'enseignement
English
Matières
MARKETING
Responsable(s)
Y.MOYSAN
Intervenant(s)
Thibaud PROUVEUR
Présentation
Prérequis
The students shouf have basic technical knowledge about data plateform, understand how to collect, stock, analyse and distribute data.
Objectifs
Design an end to end IoT project
Define a succesful mobile marketing campaign
Acquire technical knowledge on IoT & Data platform
Create value from data
Define a succesful mobile marketing campaign
Acquire technical knowledge on IoT & Data platform
Create value from data
Présentation
1/ Overview of the IoT value chain
2/ Review of the market actors and positioning
3/ New business models / Sectors created
Mobile marketing
4/ Added value of mobile marketing
5/ Possibilites of locations based marketing
2/ Review of the market actors and positioning
3/ New business models / Sectors created
Mobile marketing
4/ Added value of mobile marketing
5/ Possibilites of locations based marketing
Modalités
Organisation
| Type | Amount of time | Comment | |
|---|---|---|---|
| Présentiel | |||
| Cours interactif | 4,00 | ||
| Travaux dirigés | 8,00 | ||
| Autoformation | |||
| Lecture du manuel de référence | 4,00 | ||
| Travail personnel | |||
| Group Project | 6,00 | ||
| Overall student workload | 22,00 | ||
Évaluation
This assesment will be based on a MCQ, the group project and its presentation
| Control type | Duration | Amount | Weighting |
|---|---|---|---|
| Examen (final) | |||
| QCM | 0,50 | 1 | 30,00 |
| Autres | |||
| Projet Collectif | 1,00 | 1 | 50,00 |
| Soutenance orale | 1,00 | 1 | 20,00 |
| TOTAL | 100,00 | ||