News
Our Degree Programs
Establishment
Language of instruction
French, English
Teaching content
MARKETING
Training officer(s)
G.DE KERVILER
Stakeholder(s)
Stéphane LAUTISSIER
Présentation
Modalités
Organization
| Type | Amount of time | Comment | |
|---|---|---|---|
| Independent work | |||
| Research | 5,00 | ||
| E-Learning | 5,00 | ||
| Reference manual 's readings | 5,00 | ||
| Face to face | |||
| Interactive class | 4,50 | ||
| Coaching | 4,50 | ||
| lecture | 4,50 | ||
| Independent study | |||
| Group Project | 9,00 | ||
| Estimated personal workload | 12,50 | ||
| Overall student workload | 48,00 | ||
Evaluation
| Control type | Duration | Amount | Weighting |
|---|---|---|---|
| Continuous assessment | |||
| Participation | 0,00 | 0 | 25,00 |
| Others | |||
| Group Project | 0,00 | 0 | 50,00 |
| Written Report | 0,00 | 0 | 25,00 |
| TOTAL | 100,00 | ||
Ressources
Bibliography
Les secrets du marketing viral, Seith Godin -
Brand content, Daniel Bo -
La vache mauve, Seith Godin -
Communication, Michelle Jouve -
Revue : Strategies -
Influencia (hors série) -
« Trust me, i m a liar » RYan Holliday -
Brand content, Daniel Bo -
La vache mauve, Seith Godin -
Communication, Michelle Jouve -
Revue : Strategies -
Influencia (hors série) -
« Trust me, i m a liar » RYan Holliday -
Internet resources