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Our Degree Programs
Establishment
Language of instruction
English
Teaching content
MARKETING
Training officer(s)
M.FINK
Stakeholder(s)
FINK Mitchell
Présentation
Prerequisite
Basic knowledge of Marketing Management
Goal
Master the appropriate techniques of product management and display expertise in this field
Presentation
This is an 'applied' course where each student group (based on the lecture materials presented in class) will: (1) make an assessment of the marketplace, (2) develop a strategy for their chosen product/service, (3) create concrete marketing plans for the critical product lifecycle phase(s) relevant for each group, and (4) make presentations to the class.
Modalités
Organization
| Type | Amount of time | Comment | |
|---|---|---|---|
| Présentiel | |||
| Cours interactif | 16,00 | ||
| Travail personnel | |||
| Group Project | 12,00 | ||
| Charge de travail personnel indicative | 2,00 | ||
| Individual Project | 8,00 | ||
| Autoformation | |||
| Recherche | 8,00 | ||
| Lecture du manuel de référence | 4,00 | ||
| Overall student workload | 50,00 | ||
Evaluation
Grading will be based on the group project as well as active participation and group presentations. There will not be a mid-term nor final exam.
| Control type | Duration | Amount | Weighting |
|---|---|---|---|
| Autres | |||
| Projet Collectif | 0,00 | 0 | 80,00 |
| Contrôle continu | |||
| Participation | 16,00 | 4 | 20,00 |
| TOTAL | 100,00 | ||
Ressources
Bibliography
The content will be based on materials presented in class as well as additional articles and cases. All materials will be available via IESEG ONLINE. -
Internet resources