Actualités et agenda
Nos formations
Établissement
Langue d'enseignement
English
Matières
MARKETING
Responsable(s)
M.FINK
Intervenant(s)
FINK Mitchell
Présentation
Prérequis
Basic knowledge of Marketing Management
Objectifs
Master the appropriate techniques of product management and display expertise in this field
Présentation
This is an 'applied' course where each student group (based on the lecture materials presented in class) will: (1) make an assessment of the marketplace, (2) develop a strategy for their chosen product/service, (3) create concrete marketing plans for the critical product lifecycle phase(s) relevant for each group, and (4) make presentations to the class.
Modalités
Organisation
| Type | Amount of time | Comment | |
|---|---|---|---|
| Présentiel | |||
| Cours interactif | 16,00 | ||
| Travail personnel | |||
| Group Project | 12,00 | ||
| Charge de travail personnel indicative | 2,00 | ||
| Individual Project | 8,00 | ||
| Autoformation | |||
| Recherche | 8,00 | ||
| Lecture du manuel de référence | 4,00 | ||
| Overall student workload | 50,00 | ||
Évaluation
Grading will be based on the group project as well as active participation and group presentations. There will not be a mid-term nor final exam.
| Control type | Duration | Amount | Weighting |
|---|---|---|---|
| Autres | |||
| Projet Collectif | 0,00 | 0 | 80,00 |
| Contrôle continu | |||
| Participation | 16,00 | 4 | 20,00 |
| TOTAL | 100,00 | ||
Ressources
Bibliographie
The content will be based on materials presented in class as well as additional articles and cases. All materials will be available via IESEG ONLINE. -
Ressources Internet