Actualités et agenda
Nos formations
Établissement
Langue d'enseignement
Anglais
Matières
MARKETING
Responsable(s)
B.ARAGONES
Intervenant(s)
B.ARAGONES
Présentation
Prérequis
Preliminary soft skills required to follow the course: active listening, boldness, assertiveness, analysis mlndset.
Objectifs
At the end of the course, the student should be able to:
- Practice the telephone prospecting
- Organize the prospecting process and call sessions
- Design a sales pitch
- Transform prospects into leads
- Qualify and evaluate needs
- Keep track and follow-up the prospecting results
- Practice the telephone prospecting
- Organize the prospecting process and call sessions
- Design a sales pitch
- Transform prospects into leads
- Qualify and evaluate needs
- Keep track and follow-up the prospecting results
Présentation
Lead from A to Z a telephone prospecting for a real customer case.
Modalités
Organisation
| Type | Nombre d'heures | Remarque | |
|---|---|---|---|
| Présentiel | |||
| Cours interactif | 3,00 | Direct lecture contact hours. | |
| Travail personnel | |||
| Group Project | 13,00 | Continuous assessment into action. | |
| Charge de travail globale de l'étudiant | 16,00 | ||
Évaluation
Participation based on group project, case study debriefing and oral presentation.
| Type de Contrôle | Durée | Nombre | Pondération |
|---|---|---|---|
| Contrôle continu | |||
| Participation | 16,00 | 1 | 50,00 |
| Autres | |||
| Projet Collectif | 16,00 | 1 | 50,00 |
| TOTAL | 100,00 | ||