Actualités et agenda
Nos formations
Établissement
Langue d'enseignement
English
Matières
STRATEGY MANAGEMENT
Ce cours apparaît dans les formation(s) suivante(s)
Diplôme IÉSEG (Bac +5) Programme Grande École
- Crédits ECTS: 4.50
Responsable(s)
L.PLE
Intervenant(s)
BENHAFAIEDH Cyrine, PLE Loïc, ROUX Benoît; MITRA Paulami; LONGUEPEE Marianne; MERCIER Guillaume
Présentation
Prérequis
Since this is a 1st year course that introduces a large part of what the students will be taught during their five years at IESEG, no particular prerequisite is needed.
Objectifs
This course is an introduction to business and management. Hence, one of its main objectives is to make the students want to learn more about their future professional life, to give them the taste of discovering more and more about their economic environment, about companies' strategies and organizations. Hence, it aims at developing the students' curiosity, while giving them some keys to decipher what they will discover, and teaching them how precious, yet manipulated and manipulative, information can be. The development of the students' autonomy is also aimed at.
At the end of the course, the student should be able to :
- Understand in broad outline what a company is, what it is composed of, how it works, and how it fits within a broader environmentn, and be aware of the interrelations between a firm's different activities.
- Evaluate the quality of an information, know where and how to search for information, and how to triangulate the different sources
- Have greater awareness about ESRS topics such as: ethics and corporate social responsibility at large, alignment between individual and organizational ethics, ethical involvement of globalization
At the end of the course, the student should be able to :
- Understand in broad outline what a company is, what it is composed of, how it works, and how it fits within a broader environmentn, and be aware of the interrelations between a firm's different activities.
- Evaluate the quality of an information, know where and how to search for information, and how to triangulate the different sources
- Have greater awareness about ESRS topics such as: ethics and corporate social responsibility at large, alignment between individual and organizational ethics, ethical involvement of globalization
Présentation
Since it aims at enabling the students to build their general knowledge about business and management, this course considers business in general. Hence, many topics are dealt with, such as :
- Foundations of business
- Ethics and social responsibility
- Employees management
- Goods and services production and delivery
- Globalization
- Financial resources management…
- Foundations of business
- Ethics and social responsibility
- Employees management
- Goods and services production and delivery
- Globalization
- Financial resources management…
Modalités
Organisation
| Type | Amount of time | Comment | |
|---|---|---|---|
| Présentiel | |||
| Cours magistral | 1,20 | ||
| Cours interactif | 14,00 | No formal lecture. Many interactions during the courses, with application of the theory | |
| Coaching | 1,20 | ||
| Autoformation | |||
| Lecture du manuel de référence | 80,00 | ||
| E-Learning | 5,00 | ||
| Travail personnel | |||
| Group Project | 20,00 | ||
| Charge de travail personnel indicative | 0,00 | Inlcuded in book reading and e-learning | |
| Overall student workload | 121,00 | ||
Évaluation
- MCQ: 40 %
- Company Project: 40 %
- Groupwork participation during tutorials : 20%
- Company Project: 40 %
- Groupwork participation during tutorials : 20%
| Control type | Duration | Amount | Weighting |
|---|---|---|---|
| Contrôle continu | |||
| QCM | 0,25 | 10 | 40,00 |
| Participation | 15,00 | 1 | 20,00 |
| Autres | |||
| Projet Collectif | 20,00 | 1 | 40,00 |
| TOTAL | 100,00 | ||
Ressources
Bibliographie
Frequent reading of economic newspapers (les Echos, la Tribune) and magazines (Capital, Challenges, l'Expansion, Management, The Economist, Business Weeks, etc.) - -
It is also highly recommended to listen regularly to some podcasts dedicated to Business and Management (eg Harvard Business Review, McKinsey Quarterly, The Economist, etc.) that can be downloaded thanks to podcasts apps (eg Podcast Addicts, Itunes) -
It is also highly recommended to listen regularly to some podcasts dedicated to Business and Management (eg Harvard Business Review, McKinsey Quarterly, The Economist, etc.) that can be downloaded thanks to podcasts apps (eg Podcast Addicts, Itunes) -
Ressources Internet
Course Website on www.ieseg-online.com
-
BFM Business (www.bfmbusiness.com)
Other internet resources will be communicated to the students during the semester