Actualités et agenda
Nos formations
Établissement
Langue d'enseignement
English
Matières
STRATEGY MANAGEMENT
Responsable(s)
G.YACOUB
Intervenant(s)
Lille: ESPER Susana, ROUX Benoit, KODEIH Farah, MERCIER Guillaume; Paris: HUDSON Bryant, YACOUB Ghassan, BOUCLIER Olivier
Présentation
Prérequis
This is a foundation course in strategy which introduces the main concepts of strategy analysis, choice and implementation. Business Exploration from year 1 is a helpful course as a preparation for this course.
Objectifs
1. Understand the main concepts that drive strategy in organisations
2. Apply strategic management frameworks to real organisations
3. Analyse real organisations strategy and its impact on performance
4. Evaluate critically the key strategic choices of real organisations
5. Create ethical managerial strategies
2. Apply strategic management frameworks to real organisations
3. Analyse real organisations strategy and its impact on performance
4. Evaluate critically the key strategic choices of real organisations
5. Create ethical managerial strategies
Présentation
Sessions Title Topics
1 An introduction to strategy Definition, Mission/vision
Strategic Segmentation
2 & 3 Strategic Analysis External environment
Internal analysis
4, 5 & 6 Strategic choices Generic strategies
Business Models
Corporate Strategy
7 Final Presentations
1 An introduction to strategy Definition, Mission/vision
Strategic Segmentation
2 & 3 Strategic Analysis External environment
Internal analysis
4, 5 & 6 Strategic choices Generic strategies
Business Models
Corporate Strategy
7 Final Presentations
Modalités
Organisation
| Type | Amount of time | Comment | |
|---|---|---|---|
| Présentiel | |||
| Cours interactif | 18,60 | ||
| Travail personnel | |||
| Group Project | 20,00 | ||
| Charge de travail personnel indicative | 20,00 | ||
| Autoformation | |||
| Lecture du manuel de référence | 16,00 | ||
| Overall student workload | 74,00 | ||
Évaluation
Final exam - 40%
Individual in-class participation - 20%
Quizzes - 10%
Group projects - 30%
Individual in-class participation - 20%
Quizzes - 10%
Group projects - 30%
| Control type | Duration | Amount | Weighting |
|---|---|---|---|
| Examen (final) | |||
| Examen écrit | 3,00 | 1 | 40,00 |
| Contrôle continu | |||
| Participation | 18,60 | 1 | 20,00 |
| QCM | 0,00 | 0 | 10,00 |
| Autres | |||
| Projet Collectif | 0,00 | 2 | 30,00 |
| TOTAL | 100,00 | ||
Ressources
Bibliographie
An edited collection of texts will be provided at the beginning of the course. Readings will be suggested. -
Ressources Internet
IESEG Online
IESEG online course page for Fundamentals of Strategy where details about the course during the semester will be posted. Students will need to go to this site to take each multiple choice exam. These exams will be done individually on line.