Actualités et agenda
Nos formations
Établissement
Langue d'enseignement
English
Matières
INTERNATIONAL BUSINESS
Ce cours apparaît dans les formation(s) suivante(s)
Diplôme IÉSEG (Bac +5) Programme Grande École
- Crédits ECTS: 2.00
Responsable(s)
S.YAISAWARNG
Intervenant(s)
Suthathip YAISAWARNG
Présentation
Prérequis
There is no prerequisite for this course except a strong interest in the subject. Prior knowledge in economics is helpful but is not necessary
Objectifs
At the end of the cours, the student should be able to:
• Set the boundaries of the firm and its activities
• Evaluate firm strategies for expanding the size or breadth of the firm
• Perform an industry analysis
• Assess and create a firm’s strategic position for competitive advantage
• Set the boundaries of the firm and its activities
• Evaluate firm strategies for expanding the size or breadth of the firm
• Perform an industry analysis
• Assess and create a firm’s strategic position for competitive advantage
Présentation
This course explores challenging business problems facing managers and develops a set of analytical tools used to make strategic decisions based on economic principles. These tools are applied to analyze the determinants of a firm’s boundaries, the interaction between the firm’s internal organization and its external environment, the make-or-buy decision, the competitive structure of an industry, and the firm’s position within the industry. It enables managers to place their organizations with competitive advantage and to perform better than their competitors
Modalités
Organisation
| Type | Amount of time | Comment | |
|---|---|---|---|
| Présentiel | |||
| Cours magistral | 10,00 | ||
| Cours interactif | 4,00 | ||
| Coaching | 2,00 | ||
| Travail personnel | |||
| Charge de travail personnel indicative | 4,00 | ||
| Autoformation | |||
| Lecture du manuel de référence | 16,00 | ||
| Overall student workload | 36,00 | ||
Évaluation
Course grade will be based on the quality and frequency of student's class participation, quizzes, and a final exam. Quizzes consist of multiple-choice questions as well as short-answer questions. The final exam will be comprehensive
| Control type | Duration | Amount | Weighting |
|---|---|---|---|
| Contrôle continu | |||
| Participation | 16,00 | 1 | 25,00 |
| QCM | 0,35 | 2 | 20,00 |
| Examen (final) | |||
| Examen écrit | 2,00 | 1 | 55,00 |
| TOTAL | 100,00 | ||
Ressources
Bibliographie
Besanko, D.; Dranove, D.; Shanley, M.; and Schaefer, S. (2013) Economics of Strategy (6th edition), John Wiley & Sons, Inc. [Note: Chapters from the class book will be posted on the school intranet about one week before the first class -
Ressources Internet
IESEG Online
Chapters from the class book will be posted on the school intranet about one week before the first class.