Actualités et agenda
Nos formations
Établissement
Langue d'enseignement
English
Matières
MARKETING
Responsable(s)
T.LECLERCQ
Intervenant(s)
Valérie DUCHAUSSOY
Présentation
Objectifs
At the end of the course, the student should be able to:
- Communicate effectively in English (1.C)
- Employ state-of-the-art management techniques (5.C)
- Thoroughly examine a complex business situation (6.A)
- know and master the main theories applied to communication and persuasion.
- analyze a communication (advertising / political speech ...) and define the criteria of persuasion used and make a critical analysis.
- construct and present a persuasive communication action.
- Communicate effectively in English (1.C)
- Employ state-of-the-art management techniques (5.C)
- Thoroughly examine a complex business situation (6.A)
- know and master the main theories applied to communication and persuasion.
- analyze a communication (advertising / political speech ...) and define the criteria of persuasion used and make a critical analysis.
- construct and present a persuasive communication action.
Présentation
* Introduction and Definition of Persuasion
* Main theories of persuasion in communication
* Main persuasion tools
* The matrix of persuasion
* Examples of persuasive communication and consequences
* Persuasion and new media
* Conclusion and Business Case
* Main theories of persuasion in communication
* Main persuasion tools
* The matrix of persuasion
* Examples of persuasive communication and consequences
* Persuasion and new media
* Conclusion and Business Case
Modalités
Organisation
| Type | Amount of time | Comment | |
|---|---|---|---|
| Présentiel | |||
| Cours interactif | 16,00 | ||
| Travail personnel | |||
| Group Project | 6,00 | ||
| Charge de travail personnel indicative | 15,00 | ||
| Autoformation | |||
| Recherche | 3,00 | ||
| Overall student workload | 40,00 | ||
Évaluation
At the end of each days of the course, a quizz is made to check that the student has understood the main points of the course. Correction is done immediately after.
Since the course is interactive, participation is taken into account.
Finally a real case treated in group with oral presentation and feedback is given in class.
A final Exam is done to valid the ability of the student to decode a communication and to improve the persuasive effectivness. Correction is done on the doc and can be seen by student.
Since the course is interactive, participation is taken into account.
Finally a real case treated in group with oral presentation and feedback is given in class.
A final Exam is done to valid the ability of the student to decode a communication and to improve the persuasive effectivness. Correction is done on the doc and can be seen by student.
| Control type | Duration | Amount | Weighting |
|---|---|---|---|
| Contrôle continu | |||
| QCM | 0,00 | 3 | 20,00 |
| Participation | 0,00 | 4 | 15,00 |
| Présentation orale | 0,00 | 2 | 15,00 |
| Examen (final) | |||
| Examen écrit | 0,00 | 1 | 50,00 |
| TOTAL | 100,00 | ||
Ressources
Bibliographie
Richard M. Perloff, The Dynamics of Persuasion: Communication and Attitudes in the 21st Century, 2nd ed., Lawrence Erlbaum Associates, Publisher, Mahwah, New Jersey, 2003 -
C. Derbaix – P.Gregory : Persuasion, la théorie de l’Irrationalité Restreinte – Ed; Economica, 2004 -
R.B. Ciladini, PH.D. INFLUENCE, The psychology of Persuasion - Editor R. Cialdini 1984 -
C. Derbaix – P.Gregory : Persuasion, la théorie de l’Irrationalité Restreinte – Ed; Economica, 2004 -
R.B. Ciladini, PH.D. INFLUENCE, The psychology of Persuasion - Editor R. Cialdini 1984 -