Actualités et agenda
Nos formations
Établissement
Langue d'enseignement
English
Matières
MARKETING
Responsable(s)
R.CHUMPITAZ
Intervenant(s)
Ruben Chumpitaz
Présentation
Prérequis
Students should be knowledgeable about basic concepts in statistics and econometric (correlation, regression analysis, etc.). Some knowledge of SPSS package is also recommended.
Objectifs
1. Have a deeper understanding of the different forecasting techniques availables;
2. Understand the use of these different forecasting techniques for sales and business forecasting;
3. Identify the relevant statistical forecast technique to perform;
4. Apply the different forecast techniques and interpret the results of statistical output
2. Understand the use of these different forecasting techniques for sales and business forecasting;
3. Identify the relevant statistical forecast technique to perform;
4. Apply the different forecast techniques and interpret the results of statistical output
Présentation
The course of Sales Forecasting focuses on three main forecasting techniques: Holt's Method, Winter's Method and Box-Jenkins (ARIMA) Methodology. Students will learn when and how to use these different forecasting techniques for sales.
To get acquainted to this, students will perform several exercices in class using the data analysis software SPSS, and solve a challenging business case in groups based on real-life data (group project).
To get acquainted to this, students will perform several exercices in class using the data analysis software SPSS, and solve a challenging business case in groups based on real-life data (group project).
Modalités
Organisation
| Type | Amount of time | Comment | |
|---|---|---|---|
| Présentiel | |||
| Cours interactif | 8,00 | ||
| Travaux dirigés | 8,00 | ||
| Autoformation | |||
| Lecture du manuel de référence | 10,00 | ||
| Travail personnel | |||
| Group Project | 10,00 | ||
| Charge de travail personnel indicative | 14,00 | ||
| Overall student workload | 50,00 | ||
Évaluation
| Control type | Duration | Amount | Weighting |
|---|---|---|---|
| Contrôle continu | |||
| QCM | 0,50 | 2 | 20,00 |
| Participation | 16,00 | 1 | 10,00 |
| Autres | |||
| Etude de cas | 2,00 | 4 | 20,00 |
| Projet Collectif | 10,00 | 1 | 50,00 |
| TOTAL | 100,00 | ||
Ressources
Bibliographie
John E. Hanke and Dean W. Wichern (2009), Business Forecasting", Pearson - -