Actualités et agenda
Nos formations
Établissement
Langue d'enseignement
English
Matières
ENTREPRENEURSHIP
Responsable(s)
T.Narongsak (Tek)
Intervenant(s)
Prof. Dr. Narongsak (Tek) Thongpapanl
Présentation
Prérequis
The students should understand the basics of marketing and marketing management process.
Objectifs
This course aims to explore the major issues, problems, and challenges faced by new product development managers and their teams. Overall, this course is structured to cover: (1) The key stages of product development (i.e., opportunity identification, idea generation, product design, product testing, launch issues) and life-cycle management, (2) New analytical methods to reduce risk and improve innovativeness at both new product team level and firm-level, and (3) a variety of new product development strategies (i.e., incremental versus radical innovativeness, technological discontinuities and dominant designs, new product diffusion and adoption, and exploration versus exploitation) from the perspective of large companies and start-ups.
Présentation
This course is designed to achieve a number of objectives, as follows: (1) To provide students with the fundamentals of the innovation and NPD processes; (2) To equip students with the analytical tools and evaluation methods used to increase the success rate in new product development; (3) To make students aware of both the external and internal influences on the methodologies needed to produce new products; and (4) To familiarize students with the procedures associated with and issues critical to the new product launch.
Modalités
Organisation
| Type | Amount of time | Comment | |
|---|---|---|---|
| Présentiel | |||
| Cours interactif | 16,00 | Lectures, Case Discussions, and/or Learning Activities | |
| Autoformation | |||
| Lecture du manuel de référence | 16,00 | Chapter, Article and/or Case Readings | |
| Overall student workload | 32,00 | ||
Évaluation
Evaluation as follows:
- Individual Participation/Preparation (20%)
- Individual Quizzes/Assignements/Excercises (80%)
- Individual Participation/Preparation (20%)
- Individual Quizzes/Assignements/Excercises (80%)
| Control type | Duration | Amount | Weighting |
|---|---|---|---|
| Contrôle continu | |||
| Participation | 0,00 | 1 | 20,00 |
| Autres | |||
| Rapport écrit | 0,00 | 4 | 80,00 |
| TOTAL | 100,00 | ||
Ressources
Bibliographie
Merle C. Crawford, Anthony C. Di Benedetto (2010), New Products Management, 10th Edition (McGraw-Hill/Irwin Series in Marketing). -
Ressources Internet