RECRUITMENT AND EMPLOYER BRANDING

Code Cours
2324-IÉSEG-M1S2-HRM-MA-EI30UE
Langue d'enseignement
English
Matières
HRM
Responsable(s)
E.GARDINER
Intervenant(s)
E.GARDINER
Niveau
Master
Année de formation
Période

Présentation

Prérequis
The student should possess basic insights with regard to:

- the functioning of organizations and the management of organizations.
- the functioning of people and groups in organizations.
Objectifs
At the end of the course, the student should be able to:
Show evidence of having an extensive knowledge base of what methods and processes can be employed to to create an effective, evidence-based recuritment strategy. At the end of the course students should be familiar with different recruitment methods (e.g. internal vs. external recruitment), the impact and importance of employer branding and ways to evaluate the effectivness of various recruitment initiatives.

After completing the course students should be able to:
- Demonstrate knowledge and understanding of the importance of recruitment to the organization
- Describe current trends in recruitment
- Identify and describe common barriers to effective recruitment
- Design an effective evidence-based recruitment process
- Critically evaluate the effectiveness of a recruitment process
- Demonstrate knowledge and understanding of employer branding, including the impact of branding on recruitment outcomes
Présentation
This is an advanced course on recruitment and employer branding in intensive format. The course will commence with a brief introduction to recruitment, answering questions regarding what it is, what it isn’t and what successful recruitment looks like. Current trends and employer branding will also be covered early in the course. Students will then learn about how key components of the recruitment process, such as job analysis, target group identification and recruitment methods fit together to form one holistic process. The use of technology and strategies for supporting diversity will also be discussed in the course. Finally, students will be given the chance to learn about different metrics used to evaluate the effectiveness of the recruitment process. Students will be asked to work on exercises, discuss cases and present their ideas on specific topics. Students are expected to participate actively in the course.

Modalités

Organisation
Type Amount of time Comment
Présentiel
Cours interactif 16,00
Travail personnel
Group Project 12,00
Individual Project 12,00
Autoformation
Recherche 10,00
Overall student workload 50,00
Évaluation
The student is assessed on the course based on three components:
- class participation (20%),
- a multiple choice exam (40%) and
- a written group work assignment (40%).
A detailed description of the individual project and the group work will be available on ieseg-online at the start of the course
Control type Duration Amount Weighting
Contrôle continu
Participation 16,00 0 20,00
QCM 0,00 1 40,00
Autres
Projet Collectif 0,00 1 40,00
TOTAL 100,00

Ressources

Ressources Internet
IESEG Online (IOL)
Ieseg-online for slides, texts, webinar, project descriptions, etc