Actualités et agenda
Nos formations
Établissement
Langue d'enseignement
English
Matières
MARKETING
Responsable(s)
F.Bartsch, H.ITHURBIDE
Intervenant(s)
H.ITHURBIDE, F.Bartsch
Présentation
Prérequis
Students should have followed (a) an introduction course to marketing (bachelor level) and (b) a German language niveau corresponding to a B2 qualification.
Objectifs
At the end of the course, the student should be able to:
- Understand business and marketing practices in Germany
- Distinguish between B2B and B2C level strategies in the German market
- Be able to craft a case study report in German
- Be able to give a professional presentation in a foreign language (German)
- Understand & apply relevant theoretical concepts and frameworks to real cases related to the German market
- Understand business and marketing practices in Germany
- Distinguish between B2B and B2C level strategies in the German market
- Be able to craft a case study report in German
- Be able to give a professional presentation in a foreign language (German)
- Understand & apply relevant theoretical concepts and frameworks to real cases related to the German market
Présentation
This interdisciplinary course seeks to introduce students to business and marketing practices in Germany both from a theoretical and practical perspective. In four lectures students will gain insight knowledge into business practices in Germany, talk about specific German business examples, and have the responsibility to develop a case study presentation and report in German. For this, it is absolutely necessary that students have a German language proficiency corresponding to a B2 niveau. All interactive session will be hold in English, while the final course assessment will be in German.
Modalités
Organisation
| Type | Amount of time | Comment | |
|---|---|---|---|
| Présentiel | |||
| Cours interactif | 8,00 | ||
| Coaching | 8,00 | ||
| Autoformation | |||
| Lecture du manuel de référence | 4,00 | ||
| E-Learning | 2,00 | ||
| Recherche | 2,00 | ||
| Travail personnel | |||
| Group Project | 8,00 | ||
| Charge de travail personnel indicative | 8,00 | ||
| Overall student workload | 40,00 | ||
Évaluation
20% participation
30% Project presentation in German
50% Case report to be done in German
30% Project presentation in German
50% Case report to be done in German
| Control type | Duration | Amount | Weighting |
|---|---|---|---|
| Contrôle continu | |||
| Participation | 4,00 | 1 | 20,00 |
| Présentation orale | 4,00 | 1 | 30,00 |
| Autres | |||
| Projet Collectif | 8,00 | 1 | 50,00 |
| TOTAL | 100,00 | ||
Ressources
Bibliographie
Kotler, P., Armstrong, G., Harris, L. C., Piercy, N., & Pearson Studium. (2019). Grundlagen des Marketing. -
Ressources Internet