Actualités et agenda
Nos formations
Établissement
Langue d'enseignement
English
Matières
INTERNATIONAL BUSINESS
Ce cours apparaît dans les formation(s) suivante(s)
Diplôme IÉSEG (Bac +5) Programme Grande École
- Crédits ECTS: 2.00
Responsable(s)
I.AYDOGAN
Intervenant(s)
I.AYDOGAN
Présentation
Prérequis
The only prerequisite for this course is introductory microeconomics.
Objectifs
At the end of the course, the student should be able tom:
1. define rational theories of decision: how should people make decisions?
2. define and discuss critically the notion of economic rationality: what are rational decisions?
3. recognize widespread deviations from rational decisions: how and when do people make (predictably) irrational decisions?
4. define behavioral theories of decision: how do people in fact make decisions?
5. apply state-of-the-art behavioral methods: how can we measure risk, time, and social preferences of people?
6. realize the usefulness of behavioral economics: how can we help ourselves and others make better decisions?
1. define rational theories of decision: how should people make decisions?
2. define and discuss critically the notion of economic rationality: what are rational decisions?
3. recognize widespread deviations from rational decisions: how and when do people make (predictably) irrational decisions?
4. define behavioral theories of decision: how do people in fact make decisions?
5. apply state-of-the-art behavioral methods: how can we measure risk, time, and social preferences of people?
6. realize the usefulness of behavioral economics: how can we help ourselves and others make better decisions?
Présentation
This course is about theories of decision making in economics and business: how people ought to make decisions and how they in fact make decisions. At the end of the course, the students will be able to (1) understand what neoclassical economists mean by “rational agent” and (2) recognize when (and why) people act irrationally when making decisions. The course will cover mainstream behavioral theories of (1) decision under certainty, (2) judgment and decision under uncertainty, (3) intertemporal choice, and (4) decision under strategic interaction. Throughout the course, the students will learn state-of-the-art behavioral methods and participate interactive discussions about a variety of applications that will demonstrate the usefulness of behavioral economics.
Modalités
Organisation
| Type | Amount of time | Comment | |
|---|---|---|---|
| Présentiel | |||
| Cours magistral | 8,00 | ||
| Cours interactif | 8,00 | ||
| Autoformation | |||
| Lecture du manuel de référence | 10,00 | ||
| Travail personnel | |||
| Group Project | 10,00 | ||
| Overall student workload | 36,00 | ||
Évaluation
The overall assessment will consist of (1) short quizzes, (2) homework assignments on which students will work in groups, and (3) a written final exam. Solutions to quizzes and homework exercises will be discussed in class, and students will be given immediate feedback.
| Control type | Duration | Amount | Weighting |
|---|---|---|---|
| Contrôle continu | |||
| Contrôle continu | 1,25 | 5 | 25,00 |
| Examen (final) | |||
| Examen écrit | 2,00 | 1 | 50,00 |
| Autres | |||
| Projet Collectif | 10,00 | 5 | 25,00 |
| TOTAL | 100,00 | ||
Ressources
Bibliographie
Kahneman, Daniel (2011) "Thinking, fast and slow" Farrar, Straus and Giroux -
Thaler, Richard H. & Cass R. Sunstein (2008) "Nudge: improving decisions about health, wealth and happiness" Yale University Press -
Ariely, Dan (2008) "Predictably irrational: the hidden forces that shape our decisions" Harper -
Thaler, Richard H. & Cass R. Sunstein (2008) "Nudge: improving decisions about health, wealth and happiness" Yale University Press -
Ariely, Dan (2008) "Predictably irrational: the hidden forces that shape our decisions" Harper -
Ressources Internet