Actualités et agenda
Nos formations
Établissement
Langue d'enseignement
English
Matières
MARKETING
Ce cours apparaît dans les formation(s) suivante(s)
Diplôme IÉSEG (Bac +5) Programme Grande École
- Crédits ECTS: 1.00
Responsable(s)
M.FINK
Intervenant(s)
M.FINK
Présentation
Prérequis
Basic knowledge of marketing management.
Objectifs
At the end of the course, the student should be able to:
1. Understand and apply digital concepts, digital business models and digital jargon
2. Comprehend the main tasks to execute when working on digital marketing
3. Explain real-life digital cases
1. Understand and apply digital concepts, digital business models and digital jargon
2. Comprehend the main tasks to execute when working on digital marketing
3. Explain real-life digital cases
Présentation
1. Key business models
2. Prominent digital marketing tools (e.g., search engine advertising, search engine optimization, email marketing, mobile marketing)
3. Social media marketing
4. Paid, owned, earned media optimization model
5. User-generated content
6. Web-to-store, internet of things
2. Prominent digital marketing tools (e.g., search engine advertising, search engine optimization, email marketing, mobile marketing)
3. Social media marketing
4. Paid, owned, earned media optimization model
5. User-generated content
6. Web-to-store, internet of things
Modalités
Organisation
| Type | Amount of time | Comment | |
|---|---|---|---|
| Présentiel | |||
| Cours interactif | 16,00 | ||
| Autoformation | |||
| E-Learning | 4,00 | ||
| Recherche | 6,00 | ||
| Travail personnel | |||
| Group Project | 8,00 | ||
| Individual Project | 8,00 | ||
| Charge de travail personnel indicative | 8,00 | ||
| Overall student workload | 50,00 | ||
Évaluation
| Control type | Duration | Amount | Weighting |
|---|---|---|---|
| Contrôle continu | |||
| Présentation orale | 0,00 | 0 | 15,00 |
| Autres | |||
| Projet Collectif | 0,00 | 0 | 85,00 |
| TOTAL | 100,00 | ||
Ressources
Ressources Internet