International MBA : BUSINESS ANALYTICS

Code Cours
2324-IÉSEG-IMBA1S2-QMS-IMBEI01UE
Langue d'enseignement
English
Matières
QUANTITATIVE METHODS
Responsable(s)
J.VAKKAYIL
Intervenant(s)
Marouen BEN JEBARA
Niveau
International MBA
Année de formation
Période

Présentation

Prérequis
Working knowledge of algebra and basic statistics:
• Data exploration and visualization
• Descriptive statistical measures
• Probability distributions
Objectifs
3.A Breakdown complex organizational problems using the appropriate methodology
5.B Construct expert knowledge from cutting-edge information
5.D. Make effectual organizational decisions
6.A Thoroughly examine a complex business situation
6.B Synthesize multifaceted information from various sources across different functional fields
1. Use data-driven approaches to develop Predictive Analytics models
2. Develop, implement, and analyze Monte Carlo Simulation models
3. Develop, implement and analyze Prescriptive Analytics models
4. Apply the most common tools in decision analysis with uncertain consequences
5. Use the Excel and tools to implement the methodologies mentioned above
Présentation
1. Spreadsheet modeling and analysis
2. Monte Carlo Simulation and risk analysis
3. Predictive Analytics using Excel
4. Prescriptive Analytics using Solver
5. Business applications of Predictive Analytics, Monte Carlo Simulation, and Prescriptive Analytics

Modalités

Organisation
Type Amount of time Comment
Présentiel
Cours interactif 16,00
Autoformation
Lecture du manuel de référence 5,00
Recherche 4,00
Travail personnel
Group Project 15,00
Charge de travail personnel indicative 10,00
Overall student workload 50,00
Évaluation
The students will work on a class project in groups of 4-5 students. They will present their work during the last session. Student’s contribution to the group work will be evaluated using peer grading. The students will work on three case studies as well as individual assignments.
Control type Duration Amount Weighting
Contrôle continu
QCM 16,00 1 15,00
Examen partiel 1,00 1 15,00
Autres
Etude de cas 10,00 1 30,00
Projet Collectif 5,00 1 30,00
Rapport écrit 10,00 1 10,00
TOTAL 100,00

Ressources

Bibliographie
Business Analytics: methods, models, and decisions James R. Evans -