CONNECTED VISION TOUR

Code Cours
2324-IÉSEG-MBD1S2-MKT-MBDCI06UE
Langue d'enseignement
English
Matières
MARKETING
Ce cours apparaît dans les formation(s) suivante(s)
Responsable(s)
M.Phan
Intervenant(s)
Arno DE CAIGNY, Kristof COUSSEMENT, Minh Phan
Niveau
-
Année de formation
Période

Présentation

Prérequis
- Business Analytics Tools - Commercial
- Business Analytics Tools - Open Source
- Business Reporting Tools
- Financial Programming
- Descriptive and Predictive Analytics
- Big Data Tools - Part 1
- Big Data Tools - Part 2
- Communication Skills
- Business Ethics and Managerial Behavior
Objectifs
At the end of the course, the student should be able to:
- solve real-life business problems in team
- interact and community in a professional and responsible way with company partners
- apply theoretical concepts into practice
- present their solutions to a technical, methodological and/or business audience

These competencies and/or skills contribute to the following learning objectives
- 1.A Demonstrate an international mindset
- 1.B Successfully collaborate within a intercultural team
- 1.C Communicate effectively in English
- 2.A Assess the values of the organization in which they work
- 2.B Solve professional dilemmas using concepts of CSR and ethics
- 2.C Generate sustainable solutions for organizations
- 3.A Breakdown complex organizational problems using the appropriate methodology
- 3.B Propose creative solutions within an organization
- 4.A. Appraise the performance of a team
- 4.B Compose constructive personal feedback and guidance
- 4.C. Convey powerful messages using contemporary presentation techniques
- 5.B Construct expert knowledge from cutting-edge information
- 7.A Demonstrate an expertise on key concepts, techniques and trends in their professional field
- 7.B Formulate strategically-appropriate solutions to complex and unfamiliar challenges in their professional field
- 7.C Effectively apply in-depth specialized knowledge to take advantage of contemporary opportunities in their professional field
Présentation
This course brings in touch the participants with the business world through a connected vision tour. The idea is that participants observe and are exposed to leading edge business, technology and methodology practices in the fields of marketing, finance and operations. The course is built around the concept of a Hackathon where participants have to solve a real-life problem using real company data.

Modalités

Organisation
Type Amount of time Comment
Présentiel
Cours interactif 32,00
Travail personnel
Group Project 34,00
Charge de travail personnel indicative 34,00
Overall student workload 100,00
Évaluation
The participants are evaluated using multiple group presentations and participation
Control type Duration Amount Weighting
Autres
Projet Collectif 0,00 1 40,00
Contrôle continu
Contrôle continu 0,00 0 60,00
TOTAL 100,00

Ressources