Actualités et agenda
Nos formations
Établissement
Langue d'enseignement
English
Matières
MARKETING
Responsable(s)
Y.MOYSAN
Intervenant(s)
T.LECLERCQ
Présentation
Prérequis
Marketing Basics
Objectifs
At the end of the course, the student should be able to :
Successfully collaborate within a intercultural team (LO1.B)
Communicate effectively in English (LO1.C)
Breakdown complex organizational problems using the appropriate methodology (LO3.A)
Analyze the direct marketing and mailing strategy of a company
Propose creative solutions within an organization (LO3.B)
Suggest an appropriate mailing campaign
Demonstrate an expertise on key concepts, techniques and trends in their professional field (LO7.A)
Master the key concepts of direct marketing
Identify the main aspects of mailing campaigns
Experience the main tools to develop an efficient mailing campaign
Successfully collaborate within a intercultural team (LO1.B)
Communicate effectively in English (LO1.C)
Breakdown complex organizational problems using the appropriate methodology (LO3.A)
Analyze the direct marketing and mailing strategy of a company
Propose creative solutions within an organization (LO3.B)
Suggest an appropriate mailing campaign
Demonstrate an expertise on key concepts, techniques and trends in their professional field (LO7.A)
Master the key concepts of direct marketing
Identify the main aspects of mailing campaigns
Experience the main tools to develop an efficient mailing campaign
Présentation
Day 1 - Introduction to Direct Marketing
Day 2 - Operationalization of Direct Marketing
Day 3 - The mailing strategies
Day 4 - Mailing in action and introduction to MailShimp
Day 2 - Operationalization of Direct Marketing
Day 3 - The mailing strategies
Day 4 - Mailing in action and introduction to MailShimp
Modalités
Organisation
| Type | Amount of time | Comment | |
|---|---|---|---|
| Présentiel | |||
| Cours interactif | 16,00 | ||
| Travail personnel | |||
| Group Project | 18,00 | ||
| Autoformation | |||
| Lecture du manuel de référence | 16,00 | ||
| Overall student workload | 50,00 | ||
Évaluation
The course assessments include a group project carried out with a company and a written exam.
| Control type | Duration | Amount | Weighting |
|---|---|---|---|
| Contrôle continu | |||
| Participation | 4,00 | 4 | 10,00 |
| Autres | |||
| Projet Collectif | 16,00 | 1 | 40,00 |
| Examen (final) | |||
| Examen écrit | 2,00 | 1 | 50,00 |
| TOTAL | 100,00 | ||
Ressources
Bibliographie
Marketing direct : Concepts et méthodes [Broché] - Pierre Desmet -
The Complete Guide to Direct Marketing: Creating Breakthrough Programs That Really Work - Chet Meisner -
Successful Direct Marketing Methods - Bob Stone (Author), Ron Jacobs (Author) -
The Complete Guide to Direct Marketing: Creating Breakthrough Programs That Really Work - Chet Meisner -
Successful Direct Marketing Methods - Bob Stone (Author), Ron Jacobs (Author) -