Actualités et agenda
Nos formations
Établissement
Langue d'enseignement
English
Matières
MARKETING
Responsable(s)
E.DEDES
Intervenant(s)
E.DEDES
Présentation
Prérequis
Students should already be familiar with web sites concepts
The web KPIs such as visit, transformation rate
The web KPIs such as visit, transformation rate
Objectifs
At the end of the course, the student should be able to:
Understand the mobile market : figures, trends and profiles
Control the applications / sites / PWA differencies and expectations
Understand the applications stores rules
Assimiliate the main mobiles behaviors and marketing specificities
Define the mobile KPI's
Realise the ergonomics differencies with the web
Create a roadmap
--> Create a small mobile brand strategy
Appraise the performance of a team (LO4A) Convey powerful messages using contemporary presentation techniques (L04C) Predict how business and economic cycles could affect organizational strategy (LO5A) Employ state-of-the-art management techniques (L05C)
Understand the mobile market : figures, trends and profiles
Control the applications / sites / PWA differencies and expectations
Understand the applications stores rules
Assimiliate the main mobiles behaviors and marketing specificities
Define the mobile KPI's
Realise the ergonomics differencies with the web
Create a roadmap
--> Create a small mobile brand strategy
Appraise the performance of a team (LO4A) Convey powerful messages using contemporary presentation techniques (L04C) Predict how business and economic cycles could affect organizational strategy (LO5A) Employ state-of-the-art management techniques (L05C)
Présentation
The students will have to complete their own mobile strategy for the final exam (groups of x students); time at the end of each session - will be dedicated to group work and Q&A.
The mobile market : figures, trends and profiles
Differencies between applications and sites
Applications stores rules
Mobile Behaviors and features
Mobile KPI's
Mobile marketing
Use case study
Mobile ergonomics
Innovation
The mobile market : figures, trends and profiles
Differencies between applications and sites
Applications stores rules
Mobile Behaviors and features
Mobile KPI's
Mobile marketing
Use case study
Mobile ergonomics
Innovation
Modalités
Organisation
| Type | Amount of time | Comment | |
|---|---|---|---|
| Présentiel | |||
| Cours magistral | 8,00 | ||
| Cours interactif | 2,00 | ||
| Coaching | 6,00 | ||
| Travail personnel | |||
| Group Project | 16,00 | ||
| Individual Project | 4,00 | ||
| Charge de travail personnel indicative | 8,00 | ||
| Autoformation | |||
| Recherche | 6,00 | ||
| Overall student workload | 50,00 | ||
Évaluation
Students should already be familiar with web sites concepts
The web KPIs such as visit, transformation rate
The web KPIs such as visit, transformation rate
| Control type | Duration | Amount | Weighting |
|---|---|---|---|
| Contrôle continu | |||
| Présentation orale | 0,00 | 0 | 20,00 |
| Autres | |||
| Projet Collectif | 0,00 | 0 | 60,00 |
| Projet Individuel | 0,00 | 0 | 20,00 |
| TOTAL | 100,00 | ||