Actualités et agenda
Nos formations
Établissement
Langue d'enseignement
English
Matières
MARKETING
Responsable(s)
T.LEFEVERE
Intervenant(s)
Thomas LEFEVERE
Présentation
Prérequis
The student should have general knowledge in e-commerce, e-marketing and SEO
The student must be autonomous and able to work in group
The student must be autonomous and able to work in group
Objectifs
At the end of the course, the student should be able to :
Master change, to integrate new technologies and innovation and to develop creative solutions
Create an ecommerce website using the open source solution Prestashop.
Understand all the ecommerce standards and adapt them to their own website.
Fully customize a Prestashop website (homepage, product page, listpage, checkout process) and be able to
manage the orders.
LO3.B Propose creative solutions within an organization
LO3.C Organize change management processes
LO5.C Employ state-of-the-art management techniques
LO7.C Effectively apply in-depth specialized knowledge to take advantage of contemporary opportunities in their professional field
.
Master change, to integrate new technologies and innovation and to develop creative solutions
Create an ecommerce website using the open source solution Prestashop.
Understand all the ecommerce standards and adapt them to their own website.
Fully customize a Prestashop website (homepage, product page, listpage, checkout process) and be able to
manage the orders.
LO3.B Propose creative solutions within an organization
LO3.C Organize change management processes
LO5.C Employ state-of-the-art management techniques
LO7.C Effectively apply in-depth specialized knowledge to take advantage of contemporary opportunities in their professional field
.
Présentation
Here are the 3 main steps :
- Customization of the webstore (Homepage, user experience, list and product page, static pages…)
- Creation of the catalog (product, price, category…)
- Check out process and order management
This course is half theory (how to customize Prestashop) and half practice (students customize their own
prestashop website)
- Customization of the webstore (Homepage, user experience, list and product page, static pages…)
- Creation of the catalog (product, price, category…)
- Check out process and order management
This course is half theory (how to customize Prestashop) and half practice (students customize their own
prestashop website)
Modalités
Organisation
| Type | Amount of time | Comment | |
|---|---|---|---|
| Présentiel | |||
| Travaux dirigés | 10,00 | ||
| Coaching | 6,00 | ||
| Travail personnel | |||
| Group Project | 14,00 | ||
| Charge de travail personnel indicative | 20,00 | ||
| Overall student workload | 50,00 | ||
Évaluation
In group of 3/4, students have to fully customize their own webstore using the Prestashop solution. They will
be able to start customizing their website in class and will have to finalize it by themselves.
Assesment criterias are :
- Customization of the website and optimization of de prestashop options
- Display of the offer : Matching website organisation and products sold
- Originality of the website
LO7.C Effectively apply in-depth specialized knowledge to take advantage of contemporary opportunities in their professional field
be able to start customizing their website in class and will have to finalize it by themselves.
Assesment criterias are :
- Customization of the website and optimization of de prestashop options
- Display of the offer : Matching website organisation and products sold
- Originality of the website
LO7.C Effectively apply in-depth specialized knowledge to take advantage of contemporary opportunities in their professional field
| Control type | Duration | Amount | Weighting |
|---|---|---|---|
| Autres | |||
| Projet Collectif | 12,00 | 1 | 50,00 |
| Examen (final) | |||
| Examen oral | 4,00 | 1 | 50,00 |
| TOTAL | 100,00 | ||
Ressources
Ressources Internet