BRAND MANAGEMENT

The contemporary convergence among art, design and lifestyle is becoming a new frontier of fashion, often underground and yet to be deciphered, where tomorrow’s trends find fertile ground. To design a strategy and to manage its processes in the field of fashion it means first of all to recognize and interpret the signals – explicit and implicit – coming from the international markets, thus building a clear and convincing output, an individual and collective experience, a bind dialogue between brand and subject. Through the study of the fashion Branding procedures, related to the activity of product design, communication, service and mostly distribution, students will be invited to elaborate a detailed strategy aimed at the empowerment of a brand. The study of numerous successful international case histories will support the students to codify the processes through which a Brand concretely acquires uniqueness and charisma. The course invites all participants to the elaboration of an empowerment strategy at 360° in a specific Fashion context.