Actualités et agenda
Nos formations
Établissement
Langue d'enseignement
English
Matières
MARKETING
Responsable(s)
C.ABET BABIAR
Intervenant(s)
C.ABET BABIAR, Patrick VACHER
Présentation
Prérequis
Presentation skills, Analytical skills, Simple retail maths, Excel basic handling, Fashion industry knowledge
Objectifs
Solve professional dilemmas using concepts of CSR and ethics
Convey powerful messages using contemporary presentation techniques
Make effectual organizational decisions
Merchandising
Build Technical management tools Tool box, Merchandising Plan, Open to Buy and link them correctly together
Buying
Acknowledge the pivotal role of Fashion buyers within the retail Fashion industry and more precisely within the Fashion Buying value chain as a key skateholder.
At the end of the course the student should be able to link logically the merchandise plan to the range plan, while building a balanced collection made of branded or private label apparel, fullfilling the learning objectives "convey powerful message using contemporay presentation techniques" and "make affectual organizational decisions". He/she will be also able to display basic knowledge of apparel sourcing achieving the leaning objective "solve professional dilemmas using concept of CSR and ethics" and to recognize what are successfull buyers' skills and how buyers are generally assessed
Convey powerful messages using contemporary presentation techniques
Make effectual organizational decisions
Merchandising
Build Technical management tools Tool box, Merchandising Plan, Open to Buy and link them correctly together
Buying
Acknowledge the pivotal role of Fashion buyers within the retail Fashion industry and more precisely within the Fashion Buying value chain as a key skateholder.
At the end of the course the student should be able to link logically the merchandise plan to the range plan, while building a balanced collection made of branded or private label apparel, fullfilling the learning objectives "convey powerful message using contemporay presentation techniques" and "make affectual organizational decisions". He/she will be also able to display basic knowledge of apparel sourcing achieving the leaning objective "solve professional dilemmas using concept of CSR and ethics" and to recognize what are successfull buyers' skills and how buyers are generally assessed
Présentation
Merchandising
- Introduction to Fashion technical merchandising (merchandising strategy, planning to customer targets)
- Management tools defintion, building and use (merchandise plan, tool box, open to buy)
- Linking the management tools together
Buying
- Introduction to Fashion buying (wholesale and private label buying /apparel buying cycles / buyers roles)
- The fashion buying value chain (key components and key stake holders review)
- Planning from the merchandise plan to the range plan (option plan and range plan)
- Customer centric sourcing basics (sourcing mode and sourcing footprint, sourcing risk management)
- Digitalization of Fashion buying (AI and Fashion, digital showrooms)
- Buyers' skills and KPIs
- Introduction to Fashion technical merchandising (merchandising strategy, planning to customer targets)
- Management tools defintion, building and use (merchandise plan, tool box, open to buy)
- Linking the management tools together
Buying
- Introduction to Fashion buying (wholesale and private label buying /apparel buying cycles / buyers roles)
- The fashion buying value chain (key components and key stake holders review)
- Planning from the merchandise plan to the range plan (option plan and range plan)
- Customer centric sourcing basics (sourcing mode and sourcing footprint, sourcing risk management)
- Digitalization of Fashion buying (AI and Fashion, digital showrooms)
- Buyers' skills and KPIs
Modalités
Organisation
| Type | Amount of time | Comment | |
|---|---|---|---|
| Présentiel | |||
| Cours interactif | 16,00 | ||
| Autoformation | |||
| Lecture du manuel de référence | 20,00 | ||
| Recherche | 6,00 | ||
| Travail personnel | |||
| Charge de travail personnel indicative | 8,00 | ||
| Overall student workload | 50,00 | ||
Évaluation
Ressources
Bibliographie
Clodfelter, R., (2018) Retail Buying: from Basics to Fashion, 6th edition, Fairchild Books -
Goworek, H., (2007) Fashion Buying, 2nd edition, Wiley-Blackwell -
Goworek, H., (2007) Fashion Buying, 2nd edition, Wiley-Blackwell -
Ressources Internet