Actualités et agenda
Nos formations
Établissement
Matières
FASHION
Responsable(s)
ME.CABON
Intervenant(s)
ME.CABON
Présentation
Prérequis
To be familiar with the visual identity of the major fashion brands and/or retailers .It is recommended as well to visit stores of fast fashion, premium and luxury retailers in Paris before the beginning of the seminar.
Objectifs
At the end of the course, the student should be able to:
- Communicate effectively in English
- Compose constructive personal feedfack and guidance
- Convey powerful messages using contemporary presentation technique
- Have a clear understanding of the role of the stores and its staff into the relationship between the fashion brands and their customers
- Appraise the performances of a selling staff to deliver a right shopping experience
- Communicate effectively in English
- Compose constructive personal feedfack and guidance
- Convey powerful messages using contemporary presentation technique
- Have a clear understanding of the role of the stores and its staff into the relationship between the fashion brands and their customers
- Appraise the performances of a selling staff to deliver a right shopping experience
Présentation
1st class : The point of sales as a hallmark for the brand power and brand identity
2nd class: The in-store customer experience
3rd class: Visit of 2 Parisian department stores
4th class: The recent evolutions in the fashion and luxury retailing
5th class: Group presentations
2nd class: The in-store customer experience
3rd class: Visit of 2 Parisian department stores
4th class: The recent evolutions in the fashion and luxury retailing
5th class: Group presentations
Modalités
Organisation
| Type | Amount of time | Comment | |
|---|---|---|---|
| Présentiel | |||
| Cours interactif | 16,00 | ||
| Autoformation | |||
| Lecture du manuel de référence | 13,00 | ||
| Recherche | 10,00 | ||
| Travail personnel | |||
| Group Project | 6,00 | ||
| Charge de travail personnel indicative | 5,00 | ||
| Overall student workload | 50,00 | ||
Évaluation
Participation 20%
Group project : 80%
Group project : 80%
| Control type | Duration | Amount | Weighting |
|---|---|---|---|
| Contrôle continu | |||
| Participation | 16,00 | 1 | 20,00 |
| Autres | |||
| Projet Collectif | 0,15 | 1 | 80,00 |
| TOTAL | 100,00 | ||
Ressources
Bibliographie
Kapferer on Luxury: How luxury brands can grow yet remain rare, Kogan Page Ltd - Kapferer J-N
Kapferer J-N (2015)
Fashion retailing, a multi-channel approach, Bloomsbury Publishing Inc. - Diamond, J., Diamond, E. and Diamond Litt, S2015
Luxury Retail Management: How the world's top brand provide quality product and service support, John Wiley & Sons Singapore Pte. Ltd - Chevalier, M. and Gutsatz, M.2012
Ressources Internet