Actualités et agenda
Nos formations
Établissement
Langue d'enseignement
English
Matières
STRATEGY MANAGEMENT
Responsable(s)
K.TAMAYO
Intervenant(s)
K.TAMAYO, P.MITRA, Annabelle GLAIZE, Dangkhoi PHAM, Marion LAUWERS
Présentation
Prérequis
MIB core courses ( e.g., International Business Strategy & CSR, International Economics, International Marketing, Global Finance, etc.)
Objectifs
At the end of the course, the student should be able to:
- Understand how to design and implement a strategy for different kinds of markets;
- Improve the capability to interpret and forecast market situations and financial results and translate them into goal-oriented decisions;
- Learn to recognize interactions among companies and external stakeholders in a complex and interrelated environment;
- Analyze problems, come up with solutions, and take decisions in a business context characterized by change (AACSB).
- Understand how to design and implement a strategy for different kinds of markets;
- Improve the capability to interpret and forecast market situations and financial results and translate them into goal-oriented decisions;
- Learn to recognize interactions among companies and external stakeholders in a complex and interrelated environment;
- Analyze problems, come up with solutions, and take decisions in a business context characterized by change (AACSB).
Présentation
In this business game, student teams develop and execute strategies for their simulated company operating in different markets with specific customer behavior, cost structures, and currency fluctuations. They are required, through several rounds of the game, to make operational decisions and overcome various business challenges. Key decisions relate to, amongst other things, market analysis and forecasting, production planning, R&D staffing, marketing, CSR, and financial decisions.
Modalités
Organisation
| Type | Amount of time | Comment | |
|---|---|---|---|
| Présentiel | |||
| Cours interactif | 24,00 | in-class presence | |
| Travail personnel | |||
| Charge de travail personnel indicative | 15,00 | Game analysis (post-round strategy formation). | |
| Group Project | 18,00 | Pre-course preparation (familiarization with game platform). | |
| Autoformation | |||
| Recherche | 18,00 | Pre-course preparation (familiarization with game platform). | |
| Lecture du manuel de référence | 0,00 | ||
| Overall student workload | 75,00 | ||
Évaluation
Students will be assessed based on the following: case study, group project.
| Control type | Duration | Amount | Weighting |
|---|---|---|---|
| Autres | |||
| Projet Collectif | 18,00 | 1 | 60,00 |
| Etude de cas | 15,00 | 1 | 40,00 |
| TOTAL | 100,00 | ||
Ressources
Ressources Internet