Actualités et agenda
Nos formations
Établissement
Langue d'enseignement
English
Matières
ENTREPRENEURSHIP
Ce cours apparaît dans les formation(s) suivante(s)
MSc in International Business (MIB)
- Crédits ECTS: 2.00
Responsable(s)
J.DEBRULLE
Intervenant(s)
Jonas Debrulle
Présentation
Prérequis
The student should possess basic knowledge of:
1. The functioning and management of organizations;
2. The functioning of people in organizations.
1. The functioning and management of organizations;
2. The functioning of people in organizations.
Objectifs
At the end of the course, the student should be able to:
- Summarize the entrepreneurial decision-making process;
- Assess the feasibility of new venture business concepts;
- Execute an industry and market analysis, market segmentation, and target market selection;
- Examine business competition and develop a competitive analysis grid;
- Decide on a positioning strategy, new venture team, and business model;
- Clarify possible operations issues relevant to new venture concepts;
- Produce new business financial statements and categorize possible alternatives of raising money;
- Evaluate challenges inherent to new firm growth;
- Have greater awareness about ESRS topics such as: Ethical standards in business competition and development, tripple bottom line;
- Adequately present a business idea.
- Summarize the entrepreneurial decision-making process;
- Assess the feasibility of new venture business concepts;
- Execute an industry and market analysis, market segmentation, and target market selection;
- Examine business competition and develop a competitive analysis grid;
- Decide on a positioning strategy, new venture team, and business model;
- Clarify possible operations issues relevant to new venture concepts;
- Produce new business financial statements and categorize possible alternatives of raising money;
- Evaluate challenges inherent to new firm growth;
- Have greater awareness about ESRS topics such as: Ethical standards in business competition and development, tripple bottom line;
- Adequately present a business idea.
Présentation
The course is designed to immerse students into the theory of entrepreneurship and new venture creation. Through lectures, assignments, and an in-class testimonial by an entrepreneur this course addresses the trepidations of students who may consider becoming entrepreneurs at some point in their career. Combining theoretical concepts with creative thinking, participants are expected to accumulate entrepreneurial knowledge and behaviors that support creative solutions.
Modalités
Organisation
| Type | Amount of time | Comment | |
|---|---|---|---|
| Présentiel | |||
| Cours interactif | 16,00 | ||
| Autoformation | |||
| E-Learning | 6,00 | ||
| Recherche | 8,00 | Understanding the entrepreneurial decision-making process | |
| Travail personnel | |||
| Group Project | 8,00 | Examining the viability of a business idea | |
| Charge de travail personnel indicative | 12,00 | ||
| Overall student workload | 50,00 | ||
Évaluation
The instructor expects students to actively participate and behave responsibly in the course sessions. The student is assessed on the course based on the following components: class participation, group project, and a MCQ.
| Control type | Duration | Amount | Weighting |
|---|---|---|---|
| Contrôle continu | |||
| Participation | 16,00 | 1 | 20,00 |
| Examen (final) | |||
| QCM | 1,00 | 1 | 40,00 |
| Examen écrit | 1,00 | 1 | 40,00 |
| TOTAL | 100,00 | ||
Ressources
Bibliographie
Barringer, B.R., & Ireland, R.D. (2012). Entrepreneurship: Successfully launching new ventures (4th edition). Harlow: Pearson Education Limited. -
Barringer, B.R. (2008). Preparing Effective Business Plans: An Entrepreneurial Approach. Upper Saddle River (NJ): Prentice Hall. -
Debrulle, J, & Maes, J. (2014). The Act of Creating New Value: Positioning the Independent and Corporate Entrepreneurship Domain. London: McGraw-Hill. -
Debrulle, J. (2014). Writing Effective Business Plans. Leuven: ACCO. -
Barringer, B.R. (2008). Preparing Effective Business Plans: An Entrepreneurial Approach. Upper Saddle River (NJ): Prentice Hall. -
Debrulle, J, & Maes, J. (2014). The Act of Creating New Value: Positioning the Independent and Corporate Entrepreneurship Domain. London: McGraw-Hill. -
Debrulle, J. (2014). Writing Effective Business Plans. Leuven: ACCO. -
Ressources Internet