Établissement
Langue d'enseignement
English
Matières
STRATEGY MANAGEMENT
Responsable(s)
S.ALIBAY
Intervenant(s)
S.ALIBAY
Présentation
Prérequis
There is not specific prerequisite.
Objectifs
At the end of the module students will be able to:
-understand the organic nature of business organisations
-analyse and apply as appropriate the different methodologies to anticipate changes in the external and internal business environment.
-evaluate the essential managerial concepts most likely to be encountered in contemporary business
-appreciate the limitations of management techniques
The focus of this course is to create a long-term vision for the organization and the strategies required to attain and sustain a competitive advantage. A primary element of the course will be the formulation and implementation of effective business and corporate level strategies. To formulate and implement these strategies requires the use of analytical, behavioral and creative dimensions of businesses. Most problems encountered in business are complex and inherently multi-functional. Thus, this course will integrate knowledge and skills gained from other courses in functional areas in conjunction with a model of strategic competitiveness to examine firm-wide strategic issues. We will view the firm and major units within it from a general manager’s perspective of achieving and maintaining long-term organizational health (survival and success).
-understand the organic nature of business organisations
-analyse and apply as appropriate the different methodologies to anticipate changes in the external and internal business environment.
-evaluate the essential managerial concepts most likely to be encountered in contemporary business
-appreciate the limitations of management techniques
The focus of this course is to create a long-term vision for the organization and the strategies required to attain and sustain a competitive advantage. A primary element of the course will be the formulation and implementation of effective business and corporate level strategies. To formulate and implement these strategies requires the use of analytical, behavioral and creative dimensions of businesses. Most problems encountered in business are complex and inherently multi-functional. Thus, this course will integrate knowledge and skills gained from other courses in functional areas in conjunction with a model of strategic competitiveness to examine firm-wide strategic issues. We will view the firm and major units within it from a general manager’s perspective of achieving and maintaining long-term organizational health (survival and success).
Présentation
-The organisational environment (external and internal)
-Rational decision making
-Attaining competitive analysis, assessing markets, values and stakeholders
-Adding value, objective setting
-Corporate-level strategies
-Business-level strategies
-Rational decision making
-Attaining competitive analysis, assessing markets, values and stakeholders
-Adding value, objective setting
-Corporate-level strategies
-Business-level strategies
Modalités
Organisation
Type | Amount of time | Comment | |
---|---|---|---|
Présentiel | |||
Cours interactif | 16,00 | ||
Autoformation | |||
Recherche | 10,00 | ||
Lecture du manuel de référence | 5,00 | ||
Travail personnel | |||
Group Project | 5,00 | ||
Charge de travail personnel indicative | 14,00 | ||
Overall student workload | 50,00 |
Évaluation
project, participation
Control type | Duration | Amount | Weighting |
---|---|---|---|
Contrôle continu | |||
Participation | 16,00 | 1 | 10,00 |
Présentation orale | 0,50 | 1 | 20,00 |
Autres | |||
Projet Collectif | 5,00 | 1 | 70,00 |
TOTAL | 100,00 |
Ressources
Bibliographie
Grant, R.M. (2012). Contemporary Strategy Analysis: Texts and Cases. Wiley -
Lynch, R. (2011). Strategic Management. Pearson Publishing -
Lynch, R. (2011). Strategic Management. Pearson Publishing -