GENERATING BUSINESS VALUE WITH IT

Code Cours
2324-IÉSEG-MBAC1S2-MIS-MBCCI03UE
Langue d'enseignement
English
Matières
MANAGEMENT OF INFORMATION SYSTEMS
Responsable(s)
S.ADDAS
Intervenant(s)
Shamel ADDAS
Niveau
MSc in Business Analysis & Consulting
Année de formation
Période

Présentation

Prérequis
Basic familiarity with strategic management concepts.
Objectifs
At the end of the course, the student should be able to:
1. Identify, measure, and evaluate a company’s digital strategy as it relates to the relationships between value drivers, value levers, and digital technologies (AACSB - LO5A).
2. Develop hands-on experience with understanding and using key digital technologies that drive digital strategy (AACSB - LO7D).
3. Demonstrate effective visualization and data analytics skills (AACSB - LO7C).
4. Analyze and solve business case situations related to digital technology problems (AACSB - LO3B).
Présentation
Digital technologies are revolutionizing how organizations do business. Technology giants, along with legacy organizations that have embraced digital technologies and other emerging tech-savvy startups are redefining the strategic landscape. Modern companies now face pressures to infuse digital technology in all aspects of their business, including processes, interactions with customers, partners and employees, as well as products and services. Understanding how such digital strategies develop and operate is an essential skill for entrepreneurs (to create the strategy), managers (to take actions that are coherent with the strategy), and business analysts and consultants (to co-create and interpret the strategy). This course is designed to provide learners with the knowledge, insights, and frameworks necessary to design and evaluate digital strategies, with a special emphasis on the lightweight technologies (e.g., SMAC) and heavyweight technologies (e.g., ERP) that drive such strategies

Modalités

Organisation
Type Amount of time Comment
Présentiel
Cours interactif 14,00
Travaux dirigés 2,00
Autoformation
Lecture du manuel de référence 8,00
Recherche 6,00
E-Learning 4,00
Travail personnel
Group Project 10,00
Charge de travail personnel indicative 6,00
Overall student workload 50,00
Évaluation
Assessment of learning will occur through various modalities, including participation, business case analyses, and a number of individual and group deliverables (see Table below)
Control type Duration Amount Weighting
Contrôle continu
Participation 16,00 1 20,00
Autres
Etude de cas 0,00 1 40,00
Projet Individuel 0,00 1 15,00
Rapport écrit 1,00 1 25,00
TOTAL 100,00

Ressources

Bibliographie
Business cases will be posted on the course portal. These cases must be read and prepared by students before each class. The cases will not be summarized in class. Rather, students will come prepared to discuss the cases in class. -
Ressources Internet
IESEG Online
Additional readings will be posted on the intranet site.